Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India. Liquor, beer sales go up by 15% in Telangana
Interestingly, the state government has claimed it has released Rs 4.4 crore for 'anti-liquor campaign' in the state. Of the Rs 4.4 crore allocated in the budget 2015-16, about Rs 2.68 crore was paid to electronic media and another Rs 40 lakh for TSRTC for propagating messages on the ill-effects of alcohol consumption, especially on the illicit liquor and anti-Gudumba campaign.
"The sale of liquor has gone up by 15%. The revenue earned through the sale has gone up by 16% compared to last year. Among the districts, Ranga Reddy contributes 20% of the sale and revenue," T Beverage Corporation general manager M Santosh Reddy told TOI.
According to the report submitted by the excise department to the assembly, from April 2015 to February this year, 2.16 crore cases of liquor were sold against the last year sale of 1.85 crore cases. Similarly, 2.97 crore beer cases were sold by wine shops as against 2.82 crore sold during the same period last year.
The state government earned Rs 11,450 crore compared to Rs 9,940 crore in 2014-15. Officials said on an average the state gets about Rs 1,000 crore from sale of liquor, which means, the revenue from the excise department is expected to touch Rs 12,500 crore by the end of March 31, 2016.
Analysts say the state government was promoting the sale of liquor as it is the second largest revenue to the state after commercial taxes department. The excise revenue mainly comprises excise duty levied on alcoholic products, lease amounts from shops and license fee collected from distilleries, breweries and bars.
"The revenue from the excise was between Rs 3,000 to Rs 4,000 crore till 2005-2006. There was a spurt in revenue due to auctioning of retail liquor outlets as A4 shops. During 2010-12, the lease amount has grown by 120% due to intense competition for getting shop licenses," a senior official of the excise department said.
After opening of toddy shops, the excise officials booked 175 cases and arrested 220 persons on charges of toddy adulteration till January this year which is the main concern in the rural areas. It has been found many illegal toddy depots are being run with the support of local political leaders. However, the excise department booked only 17 such cases in the past 11 months.
29 Мар. 2016