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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. The changes of the tax base will result in increase of retail prices

While Law on Special Consumption Tax (SCT) and the Regulation on increase in the excise tax prepare for consideration at the meeting of the National Assembly 13, the brewers are actively seeking to postpone the entry into force of these two documents.

The purpose of the bills is to increase the transparency of operations, to formalize the procedure of tax calculation and to reduce the likelihood of financial fraud by multi-level companies. However, the entrepreneurs insist that innovations will pose problems in the calculation of the tax base and lead to higher prices for final products.

According to the new law, the excise tax is not subject to the wholesale sales price to the distributor but the price which is close to that one at which the product is sold to the final buyer. That is, the basis for taxation is the price of the manufacturer, but not less than 7% of the average price that receives the latest trading company in the distribution chain.

Therefore, the government aims to make the pricing in huge companies like Sabeco and VBL more transparent, where due to the plurality of subsidiaries and distributors the final amount of the excise tax reduces.

30 Мар. 2016

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