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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Mallya may give UBL control to Heineken to settle with banks

Troubled tycoon Vijay Mallya may offer his shares in United Breweries (UBL) to partner and Dutch beer giant Heineken to generate cash for a possible settlement with lenders of the defunct Kingfisher Airlines. If the lenders respond positively, the latest development offers Heineken a clear opportunity to gain controlling ownership of UBL, the largest domestic brewer and the last big Indian company which Mallya helms.

Mallya's counsel made an offer before the Supreme Court to pay Rs 4,000 crore to settle with a consortium of banks fighting to recover unpaid loans. The proposal rests heavily on his ability to divest shares in UBL, in which Heineken owns nearly 44% while Mallya's holding is slightly above 32%.

"This offer will be met from two sources — shares in UBL and a residual stake in United Spirits. Mallya will have to offer shares to Heineken as the latter has pre-emptive rights on them," said a source close to Mallya on condition of anonymity. The Supreme Court, depending on the response from the banks, will have to lift a lower court freeze on Mallya and his Indian investment company UB Holdings selling assets, the source added.

An emailed query to Heineken remained unanswered. The Amsterdam-based company had earlier told TOI that it was watching developments involving Mallya. A spokesperson for Mallya said, "We have no comments to your queries."

Table

UBL has a current market value of almost Rs 22,000 crore, rendering Mallya's stake worth Rs 6,700 crore, or a little over $1 billion. Mallya, who recently resigned as chairman of United Spirits, will look to offload his remaining 4% stake in the distiller. However, Diageo Plc, which acquired USL from him, already has controlling shares and has no right of first refusal on these shares. Mallya's shares, though pledged, are worth about Rs 1,500 crore.

In context, Mallya would part-sell his UBL stake as part of the loan settlement and try to remain its chairman. The latest settlement offer along with Rs 1,200 crore (from an earlier sale of assets) in an escrow account would cover the Rs 5,000-crore principal loan amount payable to the banks, sources added.

In 2009, Heineken entered into an equal joint venture with Mallya to jointly run UBL but hiked its holding through market purchases of Mallya's shares sold by the banks in the past two years. These transactions freed Heineken from the 'equal shareholding and joint management' clause, TOI reported in July last year. This had set the stage for Heineken to claim management control, but the foreign partner was in no tearing hurry given its cordial ties with Mallya.

31 Мар. 2016

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