The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
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Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Myanmar. Heineken takes back Tiger and ABC beers
The two brands will now be made under the portfolio of APB Alliance Brewery Company (APB-ABC), a joint venture between Heineken and local firm Alliance Brewery.
Myanmar Brewery gave up its rights to the brands when it split from Singapore-listed Fraser and Neave last year after a drawn-out ownership dispute. F&N owned the rights to produce both beers.
Last August, the licences expired and Myanmar Brewery has not sold ABC or Tiger since. In the past, Heineken held both licences and has now taken them back.
“As the licence holder, they did a good job penetrating the market to ensure [these beers] are significant brands to Myanmar drinkers,” said Lester Tan, managing director of APB-ABC.
Tiger and ABC will now be brewed at APB-ABC’s new US$60 million brewery in Hmawbi township which opened in July last year.
When they return to the shelves, the beers will look a little different – they have been re-designed to reflect a more modern look with a stronger quality, said Mr Tan, adding that the ingredients and the taste will remain unchanged.
“Currently our factory can produce 25 million hectolitres per year, but amid huge demand for Heineken brands we are in the process of raising the capacity to produce 45 million hectolitres for all the four brands under APB-ABC,” he said.
The other two brands are Heineken and a new, locally produced beer called Regal Seven which will target the mainstream market, competing head-to-head with Myanmar Brewery’s Myanmar Beer.
Mr Tan said his company has contracts with around 150 beer stations and is selling bottles and cans to over 4000 stores. This is very low compared with the number of stations and shops across the country, he said, but growth is held back by brand competition laws.
Hiroshi Fujikawa, Myanmar Brewery’s CEO, told The Myanmar Times last year that losing Tiger and ABC was a blow. “It is always sad to say goodbye to something you have become familiar with, but it’s also important to innovate and to take on challenges,” he said, declining to discuss specific details of the contract.
“There were no licence fees. Those brands belonged to Heineken – it was their right to terminate the contract, so we had to give it up.”
31 Мар. 2016