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Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Myanmar. Heineken takes back Tiger and ABC beers

Two of Myanmar’s best-loved beer brands, Tiger and ABC Extra Stout, were officially returned to Dutch beer-maker Heineken yesterday after years under the ownership of local giant Myanmar Brewery.

The two brands will now be made under the portfolio of APB Alliance Brewery Company (APB-ABC), a joint venture between Heineken and local firm Alliance Brewery.

Myanmar Brewery gave up its rights to the brands when it split from Singapore-listed Fraser and Neave last year after a drawn-out ownership dispute. F&N owned the rights to produce both beers.

Last August, the licences expired and Myanmar Brewery has not sold ABC or Tiger since. In the past, Heineken held both licences and has now taken them back.

“As the licence holder, they did a good job penetrating the market to ensure [these beers] are significant brands to Myanmar drinkers,” said Lester Tan, managing director of APB-ABC.

Tiger and ABC will now be brewed at APB-ABC’s new US$60 million brewery in Hmawbi township which opened in July last year.

When they return to the shelves, the beers will look a little different – they have been re-designed to reflect a more modern look with a stronger quality, said Mr Tan, adding that the ingredients and the taste will remain unchanged.

“Currently our factory can produce 25 million hectolitres per year, but amid huge demand for Heineken brands we are in the process of raising the capacity to produce 45 million hectolitres for all the four brands under APB-ABC,” he said.

The other two brands are Heineken and a new, locally produced beer called Regal Seven which will target the mainstream market, competing head-to-head with Myanmar Brewery’s Myanmar Beer.

Mr Tan said his company has contracts with around 150 beer stations and is selling bottles and cans to over 4000 stores. This is very low compared with the number of stations and shops across the country, he said, but growth is held back by brand competition laws.

Hiroshi Fujikawa, Myanmar Brewery’s CEO, told The Myanmar Times last year that losing Tiger and ABC was a blow. “It is always sad to say goodbye to something you have become familiar with, but it’s also important to innovate and to take on challenges,” he said, declining to discuss specific details of the contract.

“There were no licence fees. Those brands belonged to Heineken – it was their right to terminate the contract, so we had to give it up.”

31 Мар. 2016



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