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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Only aviation companies can fly with Kingfisher logo, warns United Breweries

Beermaker United Breweries has said the Kingfisher logo that belonged to Kingfisher AirlinesBSE 3.03 % can only be used for aviation and warned of legal challenges if it is used in other categories.

In the first official comment on the issue after the banks' decision to auction the logo, United Breweries, the maker of Kingfisher and Kalyani Black Label beers, said a buyer will be able to use the logo only to set up another airline and for nothing else.

Using the logo for any other purpose will be legally challenged by UB since it holds exclusive rights to the brand, the company warned.

Lenders to Kingfisher Airlines had called for bids for the logo in a public notice on March 29 as part of efforts to recover dues of more than Rs 9,000 crore. The public notice specified that the logo belonged to the airline and would be sold with other trademarks such as Fly Kingfisher, the logo of the Flying Bird Device and the word mark 'Fly the Good Times'.

The logo and the name Kingfisher, associated with the popular brand, were also used by the airline company when Vijay Mallya pushed his group into aviation in 2007. The airline's logo is slightly different from the beer logo but it is not very obvious and UB officials feel the scope for mischief is high in case the buyer happens to be a rival beer or alcohol manufacturer.

UB Managing Director Shekhar Ramamurthy told ET that the Kingfisher mark belongs to United Breweries Limited. "We also have exclusive rights to the Kingfisher trademark in a few other categories such as merchandising material, clothing, etc. The trademark that is being put up for sale by SBI (State Bank of India) is for the airline category only. Any prospective buyer cannot use it in any category where we have exclusive usage rights," he said.

UB officials said the company is not responsible for or connected to any guarantees made by United Breweries Holdings owned by Mallya. "The lenders need to do their homework before the public bids," another UB Group official said. "They have to tell possible buyers what they can do with that logo and brand. We will legally challenge plans for any other category."

Bankers are not very enthused about the sale of the Kingfisher brand and trademark, which will go under the hammer on April 30 for a reserve price of Rs 366.7 crore.

"We are not expecting any bids at the auction, but we have to follow the process," said a banker on the condition of anonymity. "If we don't put these intangible assets on the block there will be pressure from the Central Bureau of Investigation and Central Vigilance Commission alleging that we didn't do our fullest to recover dues."

Sources also said that before Kingfisher Airlines went bellyup, banks had valued the brand and trademark at Rs 160 crore, but later an external agency had assigned a value of Rs 4,100 crore to the Kingfisher brand in 2011.

The Kingfisher brand name was pledged to 14 lenders, including SBI, IDBI BankBSE 4.39 %, Punjab National Bank, Bank of India and Bank of Baroda under a debt recast agreement. Alpana Parida, president of brand consultancy DY Works, said while other airlines connote flying, travel or hospitality, Kingfisher Airlines stood for the 'king of good times'.

"This essence allows the brand to stretch across multiple categories. The brand transcended a direct association with its now-beleaguered promoter... The promise of good times allows the brand to stretch and (it) can be even used to sell newer categories such as real estate and fashion," she said.

1 Апр. 2016

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