Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
The craft beer movement is already happening in China
And, that’s actually why the Tampa-based franchise is making its way to Shanghai in May.
“The numbers by volume are huge, and as the craft beer movement is exploding globally, World of Beer feels like the timing for entry into China could not be better,” adds Everts.
The franchise is already in 20 states across the country, with Shanghai being its first International location. Cong Yin, a franchisee at World of Beer Shanghai, says they have plans to open at least three more locations in the next three years.
“The craft beer movement is already happening in China - and the younger generation is demanding alternative options in beer choices. Also as a result of rising disposable incomes of the general population, premium brands are becoming much more popular and affordable,” Yin tells FOXBusiness.com.
Other big beer companies are taking notice to the growing market as well. In 2014, Anheuser-Busch InBev (BUD) acquired two Asian breweries; Jilin Ginsber Draft Beer and Jiangus Regal Beer. And according to the Euromonitor report, stout witnessed the fastest volume growth among all other beers in 2014, up by 85% -- this alongside the rising number of pubs, bars and Western restaurants in China.
Yin says Snow Brands, a joint venture between SABMiller and China Resources Enterprises, is the most prominent beer available in China and currently the best-selling beer brand in the world.
“However, craft beer is now beginning to fill the narrow gap between selections that have been available in the past,” he adds.
World of Beer says after Shanghai, its next focus will be India and the Philippines.
“There are areas that show terrific potential for the craft beer growth going on globally. South [America?] also shows a strong potential,” adds Everts.
1 Апр. 2016