China. In 2015, Yanjing Beer sales fell by 9.23%

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In 2015, the sales of Yanjing Brewery Co, Ltd. amounted to 4.83 million thousand-litres, which is 9.23% less than last year.

Yanjing Beer recorded a sales volume of beer of 5.321 million thousand-litres for the year 2014.

The operating profit amounted to HK $14.07 billion at a capital cost of HK $730 million.

The company has already optimized the structure of production aimed at improving competitiveness of products.

The sales of Yanjing Beer Company for the price of 2500 yuan per 1000 litres accounted for 45% of total sales. The share of the main brand Yanjing (“Yanjing fresh beer”) increased by 5 percentage points over the same period last year and accounted for 73% of the company’s beer sales. Its strategic “1+3” brands (Yanjing, plus Liquan, Huiquan and Snow Deer) are accounting for 94% of overall sales.

0.535 million thousand-litres of canned beer were sold, which is 16.25% more than last year.

In 2015, the value of Yanjing brand increased by 21.5% and reached 80.268 billion yuan.