Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. In 2015, Yanjing Beer sales fell by 9.23%

In 2015, the sales of Yanjing Brewery Co, Ltd. amounted to 4.83 million thousand-litres, which is 9.23% less than last year.

Yanjing Beer recorded a sales volume of beer of 5.321 million thousand-litres for the year 2014.

The operating profit amounted to HK $14.07 billion at a capital cost of HK $730 million.

The company has already optimized the structure of production aimed at improving competitiveness of products.

The sales of Yanjing Beer Company for the price of 2500 yuan per 1000 litres accounted for 45% of total sales. The share of the main brand Yanjing ("Yanjing fresh beer") increased by 5 percentage points over the same period last year and accounted for 73% of the company's beer sales. Its strategic "1+3" brands (Yanjing, plus Liquan, Huiquan and Snow Deer) are accounting for 94% of overall sales.

0.535 million thousand-litres of canned beer were sold, which is 16.25% more than last year.

In 2015, the value of Yanjing brand increased by 21.5% and reached 80.268 billion yuan.

4 Апр. 2016



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories