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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Sidhartha Mallya steps down as United Breweries Holdings director

United Breweries (Holdings) Ltd (UBHL) said on Friday that Sidhartha Mallya, a non-executive, non-independent director of the company, has left his post with effect from 31 March. UBHL announced the exit of chairman Vijay Mallya’s son in a filing to the BSE.

The announcement came two days after Vijay Mallya offered to pay as much as Rs6,000 crore to settle Rs9,091 crore of dues owed to banks by his now defunct Kingfisher Airlines Ltd.

Vijay Mallya resigned from the board of United Spirits Ltd on 25 February in exchange for a severance payment of $75 million by Diageo Plc.

He left for an overseas destination on 2 March.

Kingfisher creditors have approached the Supreme Court and debt recovery tribunal in Bengaluru to force him to pay the dues of Kingfisher Airlines which was grounded in 2012.

Sidhartha Mallya has cornered some blame for the Kingfisher Airlines fiasco. The airline was supposedly a gift by Vijay Mallya to his son on his 18th birthday—a perception that the Mallyas have tried to dispel.

“So ppl still believe this whole thing that it was a ‘BIRTHDAY gift’??! Really???!”, Sidhartha Mallya tweeted on 30 March while replying to angry tweets that he should be also held responsible for mismanaging Kingfisher Airlines.

Vijay Mallya took to Twitter to defend his son.

“My son Sid @sidmallya does not deserve all this abuse as he had nothing to do with my business. Slam me if you must but not a young man.”, Vijay Mallya tweeted on 30 March.

4 Апр. 2016

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