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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Russia. The Communists decided to remove the red star from the Heineken logo

Vadim Solovyev, the state Duma Deputy and chief lawyer of the CPRF, proposed to prohibit to use a five-pointed red star by foreign companies for their trademarks and logos. The corresponding appeal to the Prime Minister of Russia Dmitry Medvedev will be sent in the near future, the MP said to the «Lenta.ru».

“We're going to send a letter to the government on the protection of our symbols, including the red star, the symbol of victory, which is on our battle banners,” explained Soloviev, “Because sometimes are used for commercial purposes, and the state must ensure the protection of state symbols from the commercial use by foreign companies.”

According to him, foreigners «have nothing to do with our symbols». First of all it is necessary to prohibit the usage of the red star for the companies of those countries that support international sanctions against Russia, Soloviev said. The MP explained that the restrictions will affect domestic companies «only if they intentionally distort the symbols and use them in the incorrect».

Red star is present in the logos of a number of brands. The most popular foreign goods «with a star» on the Russian market is the Heineken beer. The emblem is used by the company since the nineteenth century.

In Russia, red star is a part of the Armed Forces flag, which depicts the state emblem ― the double-headed eagle in the center of the red cloth, and four stars in the corners. The symbol is also used in the logo of the TV channel «Zvezda».

6 Апр. 2016

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