Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Russia. The Communists decided to remove the red star from the Heineken logo
“We're going to send a letter to the government on the protection of our symbols, including the red star, the symbol of victory, which is on our battle banners,” explained Soloviev, “Because sometimes are used for commercial purposes, and the state must ensure the protection of state symbols from the commercial use by foreign companies.”
According to him, foreigners «have nothing to do with our symbols». First of all it is necessary to prohibit the usage of the red star for the companies of those countries that support international sanctions against Russia, Soloviev said. The MP explained that the restrictions will affect domestic companies «only if they intentionally distort the symbols and use them in the incorrect».
Red star is present in the logos of a number of brands. The most popular foreign goods «with a star» on the Russian market is the Heineken beer. The emblem is used by the company since the nineteenth century.
In Russia, red star is a part of the Armed Forces flag, which depicts the state emblem ― the double-headed eagle in the center of the red cloth, and four stars in the corners. The symbol is also used in the logo of the TV channel «Zvezda».
6 Апр. 2016