The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
Thailand. Singha Beer to target London foodies with immersive Thai New Year experience
The ‘Songkran’ event – a celebration of the traditional Thai New Year – will take place on 14 and 15 April at Shuttlecock’s dedicated dining space, Carousel, in London’s Marylebone.
Singha aims to transport participants to the city of Chiang Mai through food, drink, sights and sounds. Guests will be guided into an indoor bustling street market filled with pop-up food stalls, shops and bars, where they can sample three Thai dishes from the central, northern and southern regions.
Bottles of the brand’s beer will also be distributed among the crowd, with two free drinks provided to each ticketholder.
Visitors will then be taken along a recreation on the Ping River, where they can visit a floating market before creating and casting away a wish lantern. The evening will wrap with a traditional Thai music, dancing, a countdown to the new year and surprise installation inspired by the traditional Songkran sprinkling of water.
The brand, which is distributed in the UK by Molson Coors, is working with PR agency Eulogy to stage the experiential event.
7 Апр. 2016