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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

The Chinese Tsingtao tops import beer sales in Korea

The Chinese beer Tsingtao has emerged as the No. 1 import brand in Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country.

According to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March period, pushing out traditional leaders, including the Netherlands' Heineken and Japan's Asahi.

The Chinese beer Tsingtao has emerged as the No. 1 import brand in Korea at a leading supermarket chain, industry data showed Friday, amid the rising popularity of Chinese cuisine in the country.

Tsingtao in KoreaAccording to the data compiled by E-Mart, Tsingtao outpaced other rivals in sales over the January-March period, pushing out traditional leaders, including the Netherlands' Heineken and Japan's Asahi.

In 2014, Heineken stood as the No. 1 player, trailed by Asahi and Belgium's Martens. At that time, Tsingtao was the fourth player.

"The rising popularity of Chinese food, including roasted lamb on skewers, helped Tsingtao gain further ground in Korea," an E-Mart official said.

It marked the first time for the Chinese beer to take the throne since reaching the Korean market in 2000.

Industry watchers also said restaurants that serve Chinese-style roasted lamb, which used to operate only in local Chinatowns, are expanding to other areas to reach a wider number of Koreans. The trend eventually led to more consumers eyeing exotic beer, they added.

Separate data compiled by the state-run Korea Agro-Fisheries & Food Trade Corporation showed imports of Chinese beer brands in 2015 came to 11,490 tons, up 70.6 percent from a year earlier.

The amount, however, still hovered below the 31,000 tons posted by Japanese brands and the 24,847 tons held by German products.

8 Апр. 2016

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