Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg brings international brand to Viet Nam
"Viet Nam is a big market with a large, young population who are very socially active and love to share fun moments together with their friends. That is why we strongly believe Tuborg is perfectly suited for Vietnamese consumers and we are very excited to bring Tuborg to Viet Nam," said Carlsberg official Tayfun Uner at the launch.
"While the brand is fun and young, it also has over 140 years of a proud European brewing heritage. The pull-off cap and special embossed bottle, make the brand immediately distinctive – setting this brand apart from anything else in the market. We are optimistic that Vietnamese consumers will love Tuborg", he said.
Tuborg beer began in Hellerup, north of Copenhagen, where the Tuborg Brewery brewed Denmark's first Pilsner-type beer in 1880 and packaged it in bottles with a distinctive green label. It instantly became popular with the Danes and has since grown to become Denmark's best selling beer. — VNS
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11 Апр. 2016