Carlsberg Vietnam officially introduced Tuborg, its premium international beer, to Viet Nam on Friday. Tuborg is the number one brand of beer by volume in the Carlsberg Group portfolio, and is sold in more than 70 countries and continues to grow globally, particularly in Asia.
“Viet Nam is a big market with a large, young population who are very socially active and love to share fun moments together with their friends. That is why we strongly believe Tuborg is perfectly suited for Vietnamese consumers and we are very excited to bring Tuborg to Viet Nam,” said Carlsberg official Tayfun Uner at the launch.
“While the brand is fun and young, it also has over 140 years of a proud European brewing heritage. The pull-off cap and special embossed bottle, make the brand immediately distinctive – setting this brand apart from anything else in the market. We are optimistic that Vietnamese consumers will love Tuborg”, he said.
Tuborg beer began in Hellerup, north of Copenhagen, where the Tuborg Brewery brewed Denmark’s first Pilsner-type beer in 1880 and packaged it in bottles with a distinctive green label. It instantly became popular with the Danes and has since grown to become Denmark’s best selling beer. — VNS
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