Pivnoe Delo


Top articles



Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Four Chinese Beer Brands Among World’s Top 10 Best Sellers

Four Chinese beer brands are among the world's top 10 best-selling beers, according to market research firm Euromonitor International.

The business intelligence company's 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world's top 10 best sellers based on market share. This likely accounts to China's large population, which is anticipated to generate a steady beer demand.

Euromonitor noted that the growth of China's beer sales is positive although moving at a slow pace.

Rocking the top spot is a lager beer from China called Snow. It is a joint venture between SABMiller and China Resources Enterprises and accounts for 5.4 percent of the market share. Its sales volume soared by 573 percent since 2005.

China's Tsingtao also made its way on the second spot, grabbing 2.8 percent of the market share. It is a product of Tsingtao Brewery Co., the second largest brewery in China.

Trailing on the third and fourth places are US' Bud Light and Budweiser with a reported market share of 2.5 and 2.3 percent, respectively. They also used to be on the top 2 spots way back in 2005. Meanwhile, Brazil's Skol secured the fifth spot, grabbing a market share of 2.2 percent.

The sixth place is another local brand from China called Yanjing. It was dubbed as the "state beer of China" after it was served as the official beer at state banquets in the Great Hall of the People in 1995.

The Netherland's Heineken lands on the seventh place but remains to be the oldest brand in the top. Its market share accounts for 1.5 percent.

The eight spot is owned by China's Harbin. The company started brewing since 1900, making it China's first brewery.

Landing on the ninth and tenth spots are Brazil's Brahma and US' Coors Light, accounting for 1.5 and 1.3 percent of the market share, respectively.

12 Апр. 2016



Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories