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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Four Chinese Beer Brands Among World’s Top 10 Best Sellers

Four Chinese beer brands are among the world's top 10 best-selling beers, according to market research firm Euromonitor International.

The business intelligence company's 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world's top 10 best sellers based on market share. This likely accounts to China's large population, which is anticipated to generate a steady beer demand.

Euromonitor noted that the growth of China's beer sales is positive although moving at a slow pace.

Rocking the top spot is a lager beer from China called Snow. It is a joint venture between SABMiller and China Resources Enterprises and accounts for 5.4 percent of the market share. Its sales volume soared by 573 percent since 2005.

China's Tsingtao also made its way on the second spot, grabbing 2.8 percent of the market share. It is a product of Tsingtao Brewery Co., the second largest brewery in China.

Trailing on the third and fourth places are US' Bud Light and Budweiser with a reported market share of 2.5 and 2.3 percent, respectively. They also used to be on the top 2 spots way back in 2005. Meanwhile, Brazil's Skol secured the fifth spot, grabbing a market share of 2.2 percent.

The sixth place is another local brand from China called Yanjing. It was dubbed as the "state beer of China" after it was served as the official beer at state banquets in the Great Hall of the People in 1995.

The Netherland's Heineken lands on the seventh place but remains to be the oldest brand in the top. Its market share accounts for 1.5 percent.

The eight spot is owned by China's Harbin. The company started brewing since 1900, making it China's first brewery.

Landing on the ninth and tenth spots are Brazil's Brahma and US' Coors Light, accounting for 1.5 and 1.3 percent of the market share, respectively.

12 Апр. 2016

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