The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Global hop marketA local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms.
Hop Market in RussiaGermany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.
Four Chinese Beer Brands Among World’s Top 10 Best Sellers
The business intelligence company's 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world's top 10 best sellers based on market share. This likely accounts to China's large population, which is anticipated to generate a steady beer demand.
Euromonitor noted that the growth of China's beer sales is positive although moving at a slow pace.
Rocking the top spot is a lager beer from China called Snow. It is a joint venture between SABMiller and China Resources Enterprises and accounts for 5.4 percent of the market share. Its sales volume soared by 573 percent since 2005.
China's Tsingtao also made its way on the second spot, grabbing 2.8 percent of the market share. It is a product of Tsingtao Brewery Co., the second largest brewery in China.
Trailing on the third and fourth places are US' Bud Light and Budweiser with a reported market share of 2.5 and 2.3 percent, respectively. They also used to be on the top 2 spots way back in 2005. Meanwhile, Brazil's Skol secured the fifth spot, grabbing a market share of 2.2 percent.
The sixth place is another local brand from China called Yanjing. It was dubbed as the "state beer of China" after it was served as the official beer at state banquets in the Great Hall of the People in 1995.
The Netherland's Heineken lands on the seventh place but remains to be the oldest brand in the top. Its market share accounts for 1.5 percent.
The eight spot is owned by China's Harbin. The company started brewing since 1900, making it China's first brewery.
Landing on the ninth and tenth spots are Brazil's Brahma and US' Coors Light, accounting for 1.5 and 1.3 percent of the market share, respectively.
12 Апр. 2016