The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Four Chinese Beer Brands Among World’s Top 10 Best Sellers
The business intelligence company's 2015 ranking show that breweries Harbin, Yangjin, Tsingtao, and Snow were among the world's top 10 best sellers based on market share. This likely accounts to China's large population, which is anticipated to generate a steady beer demand.
Euromonitor noted that the growth of China's beer sales is positive although moving at a slow pace.
Rocking the top spot is a lager beer from China called Snow. It is a joint venture between SABMiller and China Resources Enterprises and accounts for 5.4 percent of the market share. Its sales volume soared by 573 percent since 2005.
China's Tsingtao also made its way on the second spot, grabbing 2.8 percent of the market share. It is a product of Tsingtao Brewery Co., the second largest brewery in China.
Trailing on the third and fourth places are US' Bud Light and Budweiser with a reported market share of 2.5 and 2.3 percent, respectively. They also used to be on the top 2 spots way back in 2005. Meanwhile, Brazil's Skol secured the fifth spot, grabbing a market share of 2.2 percent.
The sixth place is another local brand from China called Yanjing. It was dubbed as the "state beer of China" after it was served as the official beer at state banquets in the Great Hall of the People in 1995.
The Netherland's Heineken lands on the seventh place but remains to be the oldest brand in the top. Its market share accounts for 1.5 percent.
The eight spot is owned by China's Harbin. The company started brewing since 1900, making it China's first brewery.
Landing on the ninth and tenth spots are Brazil's Brahma and US' Coors Light, accounting for 1.5 and 1.3 percent of the market share, respectively.
12 Апр. 2016