The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Vietnam. Habeco finding it increasingly difficult to compete for the national beer market
However, this separation does not protect against mutual encroachments. A few years ago, Sabeco not only led an active marketing policy, but also invested into the construction of breweries in the North of the country.
Sabeco has 17 regional sales offices in the North, 15 of which are located in Hanoi, and 4 factories in Hanoi, Phu Yen, Phu Tho and Ha Nam. In contrast, Habeco Breweries do not extend beyond the center of the country.
In 2015, Habeco was only the third with a market share of 17.5%, yielding the leadership to Sabeco, which has 47% of the market. The second place on the market belongs to VBL (Vietnam Brewery Limited), which produces Heineken, Tiger and Larue Beer Beer in Vietnam.
However, the problem of Habeco is not only the domestic competitor, but also imported beer brands owned by AB InBev and Sapporo. Therefore, Habeco is actively investing into brand promotion of Truc Bach, intending to bring it at the same level with Sapporo Beer and Budweiser.
According to research by Isentia media group, the frequency of references to Habeco brands in media and social networks is 12%. For comparison, Saigon beer brands accounted for 29.8%.
13 Апр. 2016