Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Beer trouble: Why South Korea’s local brewers are crying foul
South Korean beer drinkers are drinking to the more robust flavours of imported brands, encouraged in part by attractive discounts for multi-packs – so much so that local brewers are crying foul over pricing tactics and have asked for government help.
Beer imports surged 43 per cent last year in South Korea, as consumers, among the most enthusiastic beer drinkers in Asia, move beyond often-bland local lagers. Lighter domestic beers may be well-suited to accompany traditional spicy food but Korean drinkers increasingly crave variety.
The jump in imports has seen the two main local brewers – Anheuser-Busch InBev SA’s Oriental Brewery and Hite Jinro – go from commanding 99 percent of the market in 2012 to sliding to 82 percent in the first half of last year – a swift encroachment that is expected to take further ground.
“Foreign beer has boosted its share of the household retail market rapidly and I expect the same trend will emerge as they find favour in bars and restaurants over time,” said Park Sang-jun, an analyst at Kiwoom Securities Co Ltd.
Asahi Group Holdings Ltd and Kirin Holdings Co Ltd have led the invasion – aided by a weak yen, with Japanese products alone accounting for more than a quarter of imports.
European and US brands, helped by free trade agreements in 2011 and 2012, account for about half of imports led by the likes of Heineken. Chinese labels have also made inroads with E-mart, the country’s biggest hypermarket chain noting that Tsingtao’s flagship brew is now its top-selling beer.
The drastic increase for foreign beer is no trivial matter in a country known for consuming the most alcohol per person in the Asia-Pacific region. Beer accounted for 42 percent of the country’s 9.1 trillion won ($8 billion) alcohol market in 2014, government data shows.
But South Korean brewers, including new domestic entrant Lotte Chilsung Beverages Co Ltd, are keen to stem the tide – rolling out new products with higher malt content, expanding exports and making their case to authorities that local laws hamstring their ability to compete.
Where imported brands have no restrictions on discounts or promotions, local brewers cannot by law discount below factory prices.
“Domestic brands have suffered from reverse discrimination as imported beers have more flexibility in their pricing,” said Lee Eun-a, deputy general manager at Oriental Brewery.
South Korea’s Fair Trade Commission said last month it is conducting a review of competition in the beer industry- a statement that analysts view as heralding fewer discounting restrictions for local players.
An Asahi spokesman said that while the company does offer discounts, changing tastes have been the primary force driving the success of imported beer in South Korea.
Yu GoEun, a 24-year-old student in Seoul, who often joins friends for a pint of Hoegaarden, a Belgian wheat beer made by Anheuser-Busch InBev, seems to agree.
“I don’t drink domestic beer for the taste, only when I want to get drunk cheaply,” she said.
14 Апр. 2016