Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
In 2015, the Chinese brewers have earned 189.7 billion yuan and plan to receive 37% more in 2020
Beer industry is represented by 470 breweries, which have produced 47157.2 million litres of beer in 2015. This is 5.06% less than last year. According to the China Wine News, sales revenue of the brewing industry was 189,709 billion yuan, up1.52% compared to 2014.
The production and sales of beer brought 14.39 billion of total profit to brewers, which is 6.3% more than in the previous period. In 2015, 139 of all enterprises have suffered losses. A positive development in the industry was the decrease of 14.47% of the total loss for the brewers to 2.359 billion yuan.
According to forecasts of The Wine Society, in 2020 it is planned to increase beer production by 14.51% to 54000 million litres, sales revenue by 37.05%, and profit by 42.7%.
14 Апр. 2016