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4-2017

Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

In 2015, the Chinese brewers have earned 189.7 billion yuan and plan to receive 37% more in 2020

The operating results of enterprises alcohol industry: liquor, beer and wine industries were published at the last The Wine Society Annual Conference on April 13, 2015.

Beer industry is represented by 470 breweries, which have produced 47157.2 million litres of beer in 2015. This is 5.06% less than last year. According to the China Wine News, sales revenue of the brewing industry was 189,709 billion yuan, up1.52% compared to 2014.

The production and sales of beer brought 14.39 billion of total profit to brewers, which is 6.3% more than in the previous period. In 2015, 139 of all enterprises have suffered losses. A positive development in the industry was the decrease of 14.47% of the total loss for the brewers to 2.359 billion yuan.

According to forecasts of The Wine Society, in 2020 it is planned to increase beer production by 14.51% to 54000 million litres, sales revenue by 37.05%, and profit by 42.7%.

14 Апр. 2016

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