The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Roneli and Bohemia Beer partner to launch first Czech beer – Bohemian King – in India
Under the joint venture, Roneli will provide the traditional Czech beer recipes, technical know-how, securing of premium hops and design of bottles. Bohemia Beer, on the other hand, will be responsible for sales and marketing of the brand. In the first phase, Bohemian King will be available in Delhi, Punjab, Rajasthan, Chandigarh, Haryana, Uttarakhand, Assam, Bihar and Madhya Pradesh.
Bohemia Beer has plans to invest Rs.500 cr in India over the next five years and is also looking at setting up a manufacturing unit in the next 2-3 years. Confident of the growth of the premium segment, the company also announced its desire to go for an IPO in the next couple of years.
Following a recipe secured directly from the Brevnov Monastery in Prague – the oldest brewery in the Czech Republic (established in 993) and located in the heart of Bohemia - Bohemian KING contains more than 1,000 years of Czech brewing experience and tradition.
Rakesh Dhawan, Managing Director, Bohemia Beer, said, “It is an exciting moment for us to launch the first Czech beer in India. We have formed this company with a vision of being a serious player in the growing Indian beer industry. The Indian beer market is currently growing approx. at ten percent per annum and we aim to be the sixth largest player in the Indian beer market in our first year of operations.”
“The premium segment where our brand will be focused on is currently growing at much faster rate of approximately 200 % and we are confident that will be a player to reckon with is a short span of time. Recent government polices promoting beer consumption and various state governments allowing new sales channels like departmental stores, micro-brewery etc., will further provide the right impetus in sales,” commented Gaurav Sharma, Director, Bohemia Beer .
Antonin Kovarik, Export Director, Roneli, said, “Our partners comprises of some of the most experienced people from the industry and we are extremely happy to partner with them. India is a young country and we are excited to bring to them a unique Czech beer specifically formulated for them. We foresee a huge potential in India as we expect the current consumption of beer to double in the country.”
Roneli has experience in constructing and operating breweries in Czech Republic. The company has designed breweries in different regions like in Vietnam and also in Africa namely Congo, and Angola.
15 Апр. 2016