Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Vietnam. Beer market is not as attractive as wine and soft drinks sector’s
- Policy of innovation,
- Joining in many FTAs in the world,
- Fast developing economy, improved demand and people's condition of living;
- Growing international tourism and FDI.
Thus, currently, a large number of factories were built with equipment and modern technology, making a variety of products with high quality, high margin and able to contribute largely to the state budget. Vietnam beverage market has gradually met the demand of domestic market, replaced partly import and increased export. Beer and beverage sector still take up major share while alcohol hold the small proportion in the whole industry.
Beer production in Vietnam depends on imported raw materials. With large-scale production and stable growth, domestic beer sector has met the domestic growing demand, especially in the high-end products such as bottled beer and canned beer. This helps reduce the imports and increase exports, contributing to the improvement of export turnover of the sector.
Habeco and Sabeco are exclusively dominant for the low-income segment while Heneiken and some other FDI enterprises, such as Carlsberg and Sapporo, compete in the middle-income segment. There are many brewery projects built by domestic and foreign firms, resulting in the excess of in the next 5-10 years.
With the advantage of natual resources like abundant mineral water, various fruits, Soft drink market has large-scale, high rate of the growth and gradually met the domestic demand. In the sector, RTD tea, Bottled water and Carbonated Drinks take the largest proportion of consumption. For most of the Soft Drinks, off-trade distribution is more efficient than on-trade. Because of several products and a large number of companies, competition is becoming more intense. The strong development of FDI hurts domestic bussiness, Export of Soft Drinks increases rapidly. Asia such as Thailand and Hong Kong is the fastest growing market for exporting Juice and importing Carbonated Drinks.
Alcohol market size is small with a decrease in production and consumption. Domestic products gain the low export turnover and can not meet domestic demands for high-end one, resulting in a rise in alcohol import.
Domestic Wine market is full of potentials for development as it primarily serves clients in the middle-class and above and is increasingly favored by Asian markets. However, customers in the elite mainly use wine imported from countries with tradition of wine-making, such as France, Chile, Spain and etc.. Domestic Spirits market is underdeveloped, dominated by premium Spirits from Europe and the Americas.
Among top enterprises in the industry, there are only a few domestic enterprises with large-scale and strong brands to compete with FDI firms. The remaining is small businesses with weak competitiveness, lack of capital for expansion, as well as building a distribution system and developing brand. However, enterprises are generally maintained stable trade with revenue up slightly thanks to the increase in sales costs including marketing cost, promotion cost and agent commissions. Hence, profits of enterprises are all increase and inventory turnovers are rather fast, especially in Beer and Soft drink sectors. Besides, Beverage sectors have relatively high self-financing rate, good liquidity and high asset utilization. Businesses have been focusing on investing to expand production and applying modern machinery. However, inventories are still very high in Alcohol. Though Beer market is growing, its profitability and investment opportunities are not as attractive as Wine and Soft drinks sector's.
15 Апр. 2016