The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Anheuser sells more China brew despite down market
China Resources Beer held its earnings briefing for the year through December 2015 in March. Speaking in Hong Kong, Hou Xiaohai, CEO of the company's key China Resources Snow Breweries unit, said that because the Chinese beer market is so competitive, it is getting harder to pursue growth in volume.
Sales at China's largest brewer stood at 34.8 billion Hong Kong dollars ($4.48 billion) in its beer operations last year, up 1% in revenue terms from a year earlier. Sales volume dropped about 1.3% on the year to 11.68 million kiloliters. Overall, China's beer market appears to have shrunk about 5% by volume. To address this problem, China Resources Brewery said it will move upmarket, focusing more on midrange and higher priced products.
Other major Chinese brewers are also suffering from poor sales. Second-ranked Tsingtao Brewery posted declines in both sales and profit. Its sales volume slipped about 7.3% on the year. Beijing Yanjing Brewery, which ranks fourth, saw its sales volume slide by about 9.2%.
Chongqing Brewery, a unit of the Danish beer giant Carlsberg group, also saw its sales volume shrink. It also posted a net loss of 65 million yuan ($10 million) due to a one-time charge associated with the closure of a factory, compared with a net profit of 73.43 million yuan the previous year.
Chinese brewers have had trouble adjusting to a beer market that is no longer expanding. During the heady days of growth, brewers make a profit despite low sales margins. A shrinking market calls for a new business model.
While Chinese brewers flounder, AB InBev, which has the third-largest slice of the Chinese market, is delivering solid results. The huge Belgian brewer has pulled in young drinkers with its American brand Budweiser, which is positioned as a premium product in China. It has also attracted older consumers with its cheaper Harbin beer. Its sales volume was up 0.4% from a year earlier, while sales revenue jumped about 10%.
AB InBev bought U.K.-based SABMiller late last year. As a result of the deal, the joint venture between SABMiller and China Resources Beer was terminated. AB InBev is expected to start selling SABMiller's products in China as well. With AB InBev gaining momentum, some market watchers predict AB InBev, which raised its market share about 16% in 2015, may overtake Tsingtao within a few years. Its market share is forecast to reach about 18% by that time.
Despite the recent pullback, China is expected to remain the world's largest beer market, downing around a quarter of the beer consumed worldwide. To catch up with AB InBev, Chinese brewers will need to slash excess capacity and workers, as well as develop products to satisfy changing tastes.
18 Апр. 2016