Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Anheuser sells more China brew despite down market
China Resources Beer held its earnings briefing for the year through December 2015 in March. Speaking in Hong Kong, Hou Xiaohai, CEO of the company's key China Resources Snow Breweries unit, said that because the Chinese beer market is so competitive, it is getting harder to pursue growth in volume.
Sales at China's largest brewer stood at 34.8 billion Hong Kong dollars ($4.48 billion) in its beer operations last year, up 1% in revenue terms from a year earlier. Sales volume dropped about 1.3% on the year to 11.68 million kiloliters. Overall, China's beer market appears to have shrunk about 5% by volume. To address this problem, China Resources Brewery said it will move upmarket, focusing more on midrange and higher priced products.
Other major Chinese brewers are also suffering from poor sales. Second-ranked Tsingtao Brewery posted declines in both sales and profit. Its sales volume slipped about 7.3% on the year. Beijing Yanjing Brewery, which ranks fourth, saw its sales volume slide by about 9.2%.
Chongqing Brewery, a unit of the Danish beer giant Carlsberg group, also saw its sales volume shrink. It also posted a net loss of 65 million yuan ($10 million) due to a one-time charge associated with the closure of a factory, compared with a net profit of 73.43 million yuan the previous year.
Chinese brewers have had trouble adjusting to a beer market that is no longer expanding. During the heady days of growth, brewers make a profit despite low sales margins. A shrinking market calls for a new business model.
While Chinese brewers flounder, AB InBev, which has the third-largest slice of the Chinese market, is delivering solid results. The huge Belgian brewer has pulled in young drinkers with its American brand Budweiser, which is positioned as a premium product in China. It has also attracted older consumers with its cheaper Harbin beer. Its sales volume was up 0.4% from a year earlier, while sales revenue jumped about 10%.
AB InBev bought U.K.-based SABMiller late last year. As a result of the deal, the joint venture between SABMiller and China Resources Beer was terminated. AB InBev is expected to start selling SABMiller's products in China as well. With AB InBev gaining momentum, some market watchers predict AB InBev, which raised its market share about 16% in 2015, may overtake Tsingtao within a few years. Its market share is forecast to reach about 18% by that time.
Despite the recent pullback, China is expected to remain the world's largest beer market, downing around a quarter of the beer consumed worldwide. To catch up with AB InBev, Chinese brewers will need to slash excess capacity and workers, as well as develop products to satisfy changing tastes.
18 Апр. 2016