The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
The Russian aluminum king was asked not to destroy the beer industry
At the end of March, the Prime Minister Dmitry Medvedev instructed to accelerate the adoption of the bill on the gradual reduction of production and turnover of alcoholic products in the consumer packaging made of polymeric materials. The Prime Minister suggested the state Duma to consider this issue in the spring session, and to report the results on June 1. The decree was taken following the meeting on Motovilikhinskiye plants in Perm, dedicated to ferrous and non-ferrous metallurgy.
At the meeting, Deripaska said that the rejection of PET would contribute to the development of the aluminum industry. However, the Union of brewers does not agree with his point of view. “Maybe you think that the ban of plastic will switch the consumption of beer in aluminum cans, but it's not. We know our consumers and understand what they are buying beer in plastic because it is much cheaper. Many of them simply can't afford the product in a wonderful package from your “winged metal”. As a result of this ban, they will switch to cheap vodka, and in glass bottles,” this was said in an open letter.
The effect of the plastic ban will result in an additional sale of several thousand tons of aluminum. The market participants predict that the demand for aluminum cans will increase by a few percent, but the demand for beer in general will fall by 20-30%. “The regions will lose 40 billion rubles in taxes, tens of thousands of people lose their jobs, and alcoholism will grow. Do several thousand tons of aluminum worth all of this?” the brewers ask at Deripaska.
According to them, nearly a quarter of the Russian beer is packaged in aluminum cans, it is used glass and PET for the rest. At the same time, the Union of brewers approves the increase in the demand for beer in aluminum cans because it is more expensive and brings higher profits. But the demand will recover without any restrictions, with the rise in living standards, the manufacturers say.
The Union of brewers asked Deripaska not to use his influence in the government and among the deputies for “the destruction of the brewing industry”. It will not bring you any additional benefits, but this will do great damage to the country,” the authors conclude.
We will recall that last year the National Union of Consumer Rights Protection has launched an advertising campaign called “Ban the plastic bottle – save Russia!” The campaign also included the full-screen banners that can be seen on the websites of the newspapers Vedomosti and Kommersant, and billboards on Rublevsky highway. At the same time, the petition for the ban of PET for beer moved on in social networks.
18 Апр. 2016