The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
AB InBev Accepts Asahi Offer to Buy Grolsch, Peroni and Meantime Beer Brands
The purchase by Asahi, which covers the premium brands and their related businesses in Italy, the Netherlands, the UK and internationally, is conditional on the SABMiller deal going through, AB InBev said in a statement Tuesday. The companies announced on Feb. 10 that Asahi had made a binding offer.
The acquisition would be Asahi’s biggest, giving the brewer a foothold in Europe where it currently has no presence, and reducing its dependence on a domestic market hampered by a shrinking population. Asahi may face new challenges making inroads in the European market.
"The concern is how Asahi will do in Europe, as they have no experience there and beer history is much deeper there than in Asia," said Masashi Mori, a Tokyo-based analyst at Credit Suisse Group AG. "They have good experience in cost control in past acquisitions, but whether they can manage it from the European brand perspective, I’m still dubious."
Asahi closed 2 percent higher at 3,556 yen by the close of trading in Tokyo, before AB Inbev’s acceptance of the deal was announced. The shares have fallen 6.4 percent so far this year, compared with the 12 percent drop in the benchmark Topix index.
The sale would smooth the way for the Budweiser owner’s 72 billion-pound takeover of SABMiller by helping to clear antitrust hurdles in Europe.
19 Апр. 2016