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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Heat Adds Fizz to Beer Sales in Karnataka

Beer sales across the State have shot up, thanks to the scorching heat. In the first two weeks of this month, beer consumption crossed one crore litres.

According to the Karnataka State Excise Department data, in March 2016, 2.75 crore litres of beer were sold as against 2.06 crore litres in March 2015 -- that is, this year we consumed at least 69 lakh litres of beer more than the last.

From April 1 to 16, beer consumption has crossed one crore litres, while IML has touched 1.41 crore litres. The trend will continue till May-end. “When monsoon begins, the trend will change,” said an excise department official.

In Karnataka, there are 9,948 licence holders to sell IML and beer including 3,943 retail shops, 3,583 bar and restaurants. In the last two decades, the state government has not given fresh licences to retail shops. “Though it was announced that fresh licences would be given to new outlets, the proposal is pending before the finance department,” an official from the excise department said.

The state government, which generated a revenue of Rs 12,998 crore through IML sale in 2015-16, is expecting Rs 13,770 crore this financial year. And through the beer sale, the state government has generated Rs 1,705 crore last year and is expected to make Rs 2,030 crore in 2016-17.

Shivalingaiah, Secretary General, Karnataka Brewers And Distillers Association, said that the state stands fourth in terms of beer sale. “Beer sale commonly goes up in summer and this time it has gone up further because of the heat. Beer sale is directly proportionate to heat and it is preferred by youngsters. Also people carry beer when they travel in the summer,” he said.

Chandrappa A M, Chief General Manager (brewery division), Mysore Sales International Limited (MSIL), said that every month around 90,000 cartons of beer are sold during normal months through MSIL outlets, while 1.5 lakh cartons are sold in the summer. “This year as the temperature is higher, we are expecting to sell about 1.45 to 1.5 lakh cartons this month alone,” he said.

19 Апр. 2016

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