Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
India. Heat Adds Fizz to Beer Sales in Karnataka
According to the Karnataka State Excise Department data, in March 2016, 2.75 crore litres of beer were sold as against 2.06 crore litres in March 2015 -- that is, this year we consumed at least 69 lakh litres of beer more than the last.
From April 1 to 16, beer consumption has crossed one crore litres, while IML has touched 1.41 crore litres. The trend will continue till May-end. “When monsoon begins, the trend will change,” said an excise department official.
In Karnataka, there are 9,948 licence holders to sell IML and beer including 3,943 retail shops, 3,583 bar and restaurants. In the last two decades, the state government has not given fresh licences to retail shops. “Though it was announced that fresh licences would be given to new outlets, the proposal is pending before the finance department,” an official from the excise department said.
The state government, which generated a revenue of Rs 12,998 crore through IML sale in 2015-16, is expecting Rs 13,770 crore this financial year. And through the beer sale, the state government has generated Rs 1,705 crore last year and is expected to make Rs 2,030 crore in 2016-17.
Shivalingaiah, Secretary General, Karnataka Brewers And Distillers Association, said that the state stands fourth in terms of beer sale. “Beer sale commonly goes up in summer and this time it has gone up further because of the heat. Beer sale is directly proportionate to heat and it is preferred by youngsters. Also people carry beer when they travel in the summer,” he said.
Chandrappa A M, Chief General Manager (brewery division), Mysore Sales International Limited (MSIL), said that every month around 90,000 cartons of beer are sold during normal months through MSIL outlets, while 1.5 lakh cartons are sold in the summer. “This year as the temperature is higher, we are expecting to sell about 1.45 to 1.5 lakh cartons this month alone,” he said.
19 Апр. 2016