Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Heineken Beer Volume Beats Estimates on Asia, Americas
Beer volume rose 7 percent, the world’s third-biggest brewer said Wednesday in a statement. Analysts expected 2.4 percent growth. The figure excludes the impact of acquisitions, disposals and currency swings. Profit fell 54 percent to 265 million euros ($301 million) due to a 379 million-euro capital gain last year from the sale of a Mexican packaging unit. The shares rose 3.2 percent as of 9:08 a.m. in Amsterdam, having touched a record 86.95 euros.
It’s a “blowout performance,” wrote Jonathan Fyfe, an analyst at Mirabaud. “The quarter is an advert for Heineken’s favorable market positioning across the Americas region.”
The surprise is a large one for Heineken, which has reported sales within 1.5 percentage points of the analyst consensus in each of the past 10 years. The underlying business in Asia was also strong, Fyfe said.
“Can we analysts be quite that badly wrong?,” Andrew Holland, an analyst at Societe Generale, said by phone. ‘‘Well, yes we can, but the company did also flag the timing of New Year celebrations in China and Vietnam and other one-offs.”
Beer volume in Asia Pacific rose 23 percent, boosted by Vietnamese and Chinese new year celebrations. Growth in the region was almost five times faster than the 4.5 percent median analyst estimate. In Africa, Middle East and Eastern Europe, volume growth was led by Ethiopia and Nigeria, where the company has forecast that conditions will remain challenging and the consumer environment weak due to the low global oil price.
The company didn’t quantify the impact of the new year parties and early Easter in the release.
Heineken also reiterated guidance that it anticipates stronger sales and profit in 2016 despite a slowdown in some emerging markets, where the company generates nearly two-thirds of its earnings. The maker of Tiger lager has forecast gains in Asia including in Vietnam, one of its three largest markets. But it’s not alone, as Denmark’s Carlsberg A/S is also pursuing growth in Vietnam and countries like India to offset persistent declines in Russia.
Heineken is trying to keep a lid on expectations by leaving the guidance unchanged, Societe Generale’s Holland said.
20 Апр. 2016