Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Thai moguls chase deals in Vietnam as ‘buy-Thai’ market booms
Vietnam's swelling middle-class sees Thai products as better and more affordable than Japanese and Korean imports, and vastly preferable to the cheap but unpopular goods that flood across the border from giant neighbour China.
"I prefer Thai goods. I don't have to worry if they're contaminated," Thai import shop customer Hong Anh said in Hanoi, reflecting the widely held view that Chinese goods are not only low-quality but hazardous as well.
Billionaire beer magnate Charoen Sirivadhanabhakdi is leading the Thai charge into Vietnam through his Thai Charoen Corp (TCC), which has finalised a 655 million euro ($876 million) purchase of German retailer Metro's Vietnam chain. TCC subsidiary Berli Jucker is among the bidders for Casino Group's Big C supermarkets in Vietnam, worth about $1 billion.
"We fully expect Thai companies to continue to view Vietnam in a favourable manner and to continue to invest and grow through M&As," said John T Ditty, managing partner at tax advisory firm KPMG.
"The Thai economy has been somewhat flat," he added, with Moody's expecting Thailand's real GDP growth to fall to about 2.5 percent this year from 2.8 percent in 2015 in the wake of paralysing anti-government protests and a military coup.
In Vietnam, by contrast, things are looking up. Average incomes have quadrupled during 15 years of economic growth at over 5 percent. Retail sales will hit $179 billion by 2020, from less than $110 billion last year, reckons VietinBank Securities.
Action like that is driving M&A deals to record levels. Last year's $4 billion worth of mergers and acquisitions was the highest ever, boosted by Thai tycoon Santi Bhirombhakdi-linked Singha Asia's $1.1 billion worth of deals. Many analysts expect Thai firms to help smash that record in 2016.
Dealmakers say Thais are among those awaiting new offers and drawn-out state divestments, betting on Vietnam's demographics and hedging against political and economic uncertainty back home.
Charoen is also expected to show interest in a mooted sale of an up to 45 percent government stake valued at $3.1 billion in Vietnam Dairy Products JSC, or Vinamilk. His Fraser and Neave already has an 11 percent share in Vietnam's top listed firm and is tipped to raise that if the government proceeds with the sale.
Charoen could be in the mix again if his Thaibev, maker of Beer Chang, succeeds in tapping into what is Asia's third-biggest beer market after China and Japan. Thaibev has shown interest in $2 billion brewery Sabeco, of which the government will sell 53 percent.
And rival Singha beer could enter the Vietnam market via the distribution network of consumer goods firm Masan Group , after a $1.1 billion investment by Singha Asia Holdings in December.
Retail giant Central, run by Thailand's third-richest family, the Chirathivats, is expanding its Robinson Department Store and has declared interest in Big C, adding to its $200 million purchase of a 49 percent stake in electronics retailer Nguyen Kim.
Thai firms won't have it all their own way, however, as the likes of South Korea's Lotte, Japan's Aeon, China's Parkson and local firms Vingroup and KIDO expand.
But that's unlikely to deter Thais, said Chokedee Kaewsang, the deputy chief of Thailand's Board of Investment, who expects Thai firms to double or triple their Vietnam presence by 2019.
"They like Thai products, and the Thai brand," he said of Vietnamese.
What's more, Vietnam's small-time capitalists are willing partners.
Hanoi businesswoman Bui Thuy Nga deals only in Thai goods and saw her small store quickly transform into a wholesaler with a dozen-page client list. It feeds a boom in Thai-only stores, which Nga estimates have tripled since 2012, selling anything from shampoo and stationary to plastics and toothpaste.
"Our business struggled at first and we didn't expect the market could grow that much," she said.
20 Апр. 2016