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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Malaysia. Carlsberg expects a tough year in FY16

Carlsberg Brewery Malaysia Bhd (Carlsberg Malaysia) expects a tough year in the financial year ending Dec 31, 2016 (FY16), given the slower economic growth in Malaysia and Singapore compounded by the increase in the excise duty.

"We see subdued consumer sentiment; spending power will not come up during the year," Carlsberg managing director Henrik Juel Andersen told reporters after the company's annual general meeting today.

He said even though it is a tough year moving forward, there are still opportunities for growth. He added that the brewer will not reduce its investment in its brands.

Andersen also expressed his disappointment towards the excise duty hike on March 1, which he described as "hefty", and favours the importers of foreign beer and liquor over local beer producers.

The new tax regime saw the quantum of a tax increase on locally produced beer, stout, and cider, ranging from 10% to 99%.

"It has forced us to increase our price," he said, adding that this may encourage an illicit trading of beers.

The group posted an increase in net profit by 18.36% to RM74.48 million in its fourth quarter ended Dec 31, 2015 (4QFY15) compared to the corresponding quarter in 2014, due to effective revenue optimisation, better product and price mix, as well as prudent cost management across the group.

For its full year (FY15), Carlsberg registered a slight increase of 2.05% in net profit compared to a year ago.

At 4.13pm, shares of Carlsberg traded unchanged at RM13.78, for a market capitalisation of RM4.25 billion.

22 Апр. 2016

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