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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Malaysia. Penang Hindu Association wants cinema to stop selling beer

The Penang Hindu Association (PHA) has called for the sale of beer to be prohibited at cinemas.

PHA deputy president P. Murugiah said the association discovered a cinema in a shopping mall here to be offering the beverage.

He said such activities should not be condoned as this would give a negative impression on youths and children.

He said the PHA has written to the Royal Customs Department, the Penang government and the Penang Island City Council on the matter.

"Checks should be immediately made at all cinemas and appropriate action be taken," he said in a statement today.

Checks by theSun later found that beer was only served to cinema goers who bought the premier class tickets.

When approached, a cinema staff told theSun only those who purchased the high-end seats could opt for the drink but it was up to them to do so.

When contacted, a customer service spokesman for the cinema said the company will investigate the matter but declined further comment.

Penang Island City Council Licensing and Public Health Committee alternate chairman Ong Ah Teong when reached said the Council did not have the jurisdiction to ban the sale and could only urge the management not to sell the beverage openly.

22 Апр. 2016



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