The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Alarming Rise in Beer Sales Raises Concern in Cerala
Beer sales had stood at 8.52 crore litres in 2013-14, and after the closure of bars, dropped by 84.30 lakh litres in 2014-15. However, with the government sanctioning 730 beer and wine parlours, sales shot up to 12.25 crore litres in 2015-16, an increase by 3.72 crore litres, showed a study by Alcohol and Drug Information Centre-India based on sales figures published by state-run liquor monopoly Kerala State Beverages Corporation Ltd (Bevco). IMFL (rum, brandy, whisky, vodka and gin) sales fell by 16.55 per cent, but beer and wine sales rose by 43.64 per cent and 143 per cent respectively. The spurt in beer and wine sales also saw a rise in the total volume (of rum, brandy, whisky, vodka, gin, beer and wine) of liquor sold by Bevco.
Overall sales went up by 24.37 lakh litres in the 2015-16 fiscal compared to 2013-14. Tipplers downed a little over 30.15 crore litres in 2013-14. In 2015-16, sales stood at a little over 30.4 crore litres. Wine sales in 2013-14 stood at 6.35 lakh litres. In 2015-16, it rose to 15.42 lakh litres. ‘’Nonetheless, the cumulative change in sales since the introduction of the new policy is encouraging. The cumulative dip in IMFL and wine and beer sales in 2014-15 and 2015-16 is to the tune of 2.45 crore litres, which comes to 22.11 per cent over the two years,’’ ADIC-India director Johnson J Edayaranmula said.
In February, WHO and World Alcohol Policy Alliance experts attending I-Con 2016, an international meet on alcohol policy organised by Excise Department’s Subodham Project in city, had specifically warned of the adverse impact of mushrooming beer and wine parlours.
25 Апр. 2016