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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Alarming Rise in Beer Sales Raises Concern in Cerala

Despite a slump following the shuttering of bars in 2014, beer sales witnessed a steep and alarming rise during 2015-16 courtesy the UDF government’s decision to allow more beer and wine parlours.

Beer sales had stood at 8.52 crore litres in 2013-14, and after the closure of bars, dropped by 84.30 lakh litres in 2014-15. However, with the government sanctioning 730 beer and wine parlours, sales shot up to 12.25 crore litres in 2015-16, an increase by 3.72 crore litres, showed a study by Alcohol and Drug Information Centre-India based on sales figures published by state-run liquor monopoly Kerala State Beverages Corporation Ltd (Bevco). IMFL (rum, brandy, whisky, vodka and gin) sales fell by 16.55 per cent, but beer and wine sales rose by 43.64 per cent and 143 per cent respectively. The spurt in beer and wine sales also saw a rise in the total volume (of rum, brandy, whisky, vodka, gin, beer and wine) of liquor sold by Bevco.

Overall sales went up by 24.37 lakh litres in the 2015-16 fiscal compared to 2013-14. Tipplers downed a little over 30.15 crore litres in 2013-14. In 2015-16, sales stood at a little over 30.4 crore litres. Wine sales in 2013-14 stood at 6.35 lakh litres. In 2015-16, it rose to 15.42 lakh litres. ‘’Nonetheless, the cumulative change in sales since the introduction of the new policy is encouraging. The cumulative dip in IMFL and wine and beer sales in 2014-15 and 2015-16 is to the tune of 2.45 crore litres, which comes to 22.11 per cent over the two years,’’ ADIC-India director Johnson J Edayaranmula said.

In February, WHO and World Alcohol Policy Alliance experts attending I-Con 2016, an international meet on alcohol policy organised by Excise Department’s Subodham Project in city, had specifically warned of the adverse impact of mushrooming beer and wine parlours.

25 Апр. 2016

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