Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Diversification key to globalization for Asian companies
The top Philippine brewer San Miguel established its first overseas footprint in Hong Kong in 1948, and today it is the only one left in the territory. Seeking for decades to be competitive in the "showcase of all breweries of the world," as Ferdinand Constantino, San Miguel's senior vice president and chief financial officer, describes it, the company expanded further to mainland China, Indonesia, Vietnam and Thailand, mainly through acquisitions, and turned them into a "platform for San Miguel" by leveraging its brand recognition. Today, the brewer also exports to about 80 markets, not only in Asia but in North America and Africa as well.
In recent years, San Miguel's diversification has gone beyond its core business of beer, food and packaging -- and into infrastructure. The main driver was the fact that the company was controlling 95% of the local beer market, and infrastructure in the Philippines was "very, very, inadequate." Taking advantage of the recent two administrations' moves to privatize formerly state-owned energy and infrastructure assets, the company diversified into a very different field.
26 Апр. 2016