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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Diversification key to globalization for Asian companies

As Asian companies aspire to grow, they become more inclined to look beyond their home turf. Some of the successful forerunners present at the FT-Nikkei Asia300 Forum on Monday morning embody the importance of companies diversifying their business portfolios.

The top Philippine brewer San Miguel established its first overseas footprint in Hong Kong in 1948, and today it is the only one left in the territory. Seeking for decades to be competitive in the "showcase of all breweries of the world," as Ferdinand Constantino, San Miguel's senior vice president and chief financial officer, describes it, the company expanded further to mainland China, Indonesia, Vietnam and Thailand, mainly through acquisitions, and turned them into a "platform for San Miguel" by leveraging its brand recognition. Today, the brewer also exports to about 80 markets, not only in Asia but in North America and Africa as well.

In recent years, San Miguel's diversification has gone beyond its core business of beer, food and packaging -- and into infrastructure. The main driver was the fact that the company was controlling 95% of the local beer market, and infrastructure in the Philippines was "very, very, inadequate." Taking advantage of the recent two administrations' moves to privatize formerly state-owned energy and infrastructure assets, the company diversified into a very different field.

26 Апр. 2016

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