The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. Kaama Impex aims for 30 pc share of premium beer market
The company, which has rights of several global beer brands in India, including Sol and Magners, today launched retail sales of Witlinger.
"This year, we are targeting to sell around 1.5 lakh cases. In 2017, we are expecting it to be around five lakh cases and capture 30 per cent market share in the premium imported beer segment," Kaama Impex Managing Director and founder Anuj Kushwah told .
The company was selling Witlinger beer here from April 2014 in drafts, which was available only at selected places, and has now decided to go for retail sales after getting positive feedback from customers.
"The brand was accepted by the people and we have decided to take it further and get it in packaged format to target the retail consumption," he said.
Presently, the premium beer market in India is about 3.2 million cases, out of which 1.7-1.8 million cases are imported beer. The premium segment is growing in double digits, Kushwah added.
Witlinger has been launched in two variants -- Witlinger Wheat Ale and Witlinger Lager.
The company has launched Witlinger in Delhi and would follow in other top cities soon.
"We would target key market of Delhi, Mumbai, Bengaluru, Chennai, and Goa in the first year of business," he said.
Kaama Impex has recently secured funds from its angel investors Jasmeet Marwah and Amit Anand to support its expansion plans, he added.
Apart from Witlinger, Kaama Impex has distribution rights of Mexican Sol Beer, a brand owned by Heineken.
Other global brands in its portfolio include Irish beer Magners, German-brewed Weizenberg, Heverlee, Scottish beer Charger and Monin.
26 Апр. 2016