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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. Kaama Impex aims for 30 pc share of premium beer market

iquor firm Kaama Impex is aiming for 30 per cent market share in the premium imported beer segment in the next two years through its UK-brewed craft beer Witlinger.

The company, which has rights of several global beer brands in India, including Sol and Magners, today launched retail sales of Witlinger.

"This year, we are targeting to sell around 1.5 lakh cases. In 2017, we are expecting it to be around five lakh cases and capture 30 per cent market share in the premium imported beer segment," Kaama Impex Managing Director and founder Anuj Kushwah told .

The company was selling Witlinger beer here from April 2014 in drafts, which was available only at selected places, and has now decided to go for retail sales after getting positive feedback from customers.

"The brand was accepted by the people and we have decided to take it further and get it in packaged format to target the retail consumption," he said.

Presently, the premium beer market in India is about 3.2 million cases, out of which 1.7-1.8 million cases are imported beer. The premium segment is growing in double digits, Kushwah added.

Witlinger has been launched in two variants -- Witlinger Wheat Ale and Witlinger Lager.

The company has launched Witlinger in Delhi and would follow in other top cities soon.

"We would target key market of Delhi, Mumbai, Bengaluru, Chennai, and Goa in the first year of business," he said.

Kaama Impex has recently secured funds from its angel investors Jasmeet Marwah and Amit Anand to support its expansion plans, he added.

Apart from Witlinger, Kaama Impex has distribution rights of Mexican Sol Beer, a brand owned by Heineken.

Other global brands in its portfolio include Irish beer Magners, German-brewed Weizenberg, Heverlee, Scottish beer Charger and Monin.

26 Апр. 2016

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