Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
India. Kaama Impex aims for 30 pc share of premium beer market
The company, which has rights of several global beer brands in India, including Sol and Magners, today launched retail sales of Witlinger.
"This year, we are targeting to sell around 1.5 lakh cases. In 2017, we are expecting it to be around five lakh cases and capture 30 per cent market share in the premium imported beer segment," Kaama Impex Managing Director and founder Anuj Kushwah told .
The company was selling Witlinger beer here from April 2014 in drafts, which was available only at selected places, and has now decided to go for retail sales after getting positive feedback from customers.
"The brand was accepted by the people and we have decided to take it further and get it in packaged format to target the retail consumption," he said.
Presently, the premium beer market in India is about 3.2 million cases, out of which 1.7-1.8 million cases are imported beer. The premium segment is growing in double digits, Kushwah added.
Witlinger has been launched in two variants -- Witlinger Wheat Ale and Witlinger Lager.
The company has launched Witlinger in Delhi and would follow in other top cities soon.
"We would target key market of Delhi, Mumbai, Bengaluru, Chennai, and Goa in the first year of business," he said.
Kaama Impex has recently secured funds from its angel investors Jasmeet Marwah and Amit Anand to support its expansion plans, he added.
Apart from Witlinger, Kaama Impex has distribution rights of Mexican Sol Beer, a brand owned by Heineken.
Other global brands in its portfolio include Irish beer Magners, German-brewed Weizenberg, Heverlee, Scottish beer Charger and Monin.
26 Апр. 2016