In the first quarter of 2016, the situation in the Chinese beer market did not significantly improved, but the competition became even more intense. Even in such conditions Tsingtao Brewery Co., Ltd. continues to explore the domestic market and introduce new and more effective methods of marketing to expand its presence in the regions of the country.
Beer sales of Tsingtao Brewery in the first quarter of 2016 fell by 5.34% compared to the same period of 2015 and amounted to 1.95 billion litres, 1.06 billion litres of which accounted for main brand “Tsingtao”. 1.14 billion litres of “Tsingtao” beer was sold during the first quarter of 2015.
The brand “Tsingtao” plays an essential role in the company’s activities. Now Tsingtao Brewery improves product structure and seeks to take high-end beer niche in the Chinese market. 0.49 billion litres of high value-added beer in cans and bottles were sold during the specified period , which is 2% less than last year.
In the first quarter of 2016, the operating income of Tsingtao Brewery Co., Ltd. fell by 4.4% to 6.862 billion yuan, while net profit, on the contrary, rose to 534 million yuan, which is 2.47% more than over the same period last year.