Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. In 1Q2016, the sales of Tsingtao Brewery fell to 5.34%, while net profit increased by 2.47%

In the first quarter of 2016, the situation in the Chinese beer market did not significantly improved, but the competition became even more intense. Even in such conditions Tsingtao Brewery Co., Ltd. continues to explore the domestic market and introduce new and more effective methods of marketing to expand its presence in the regions of the country.

Beer sales of Tsingtao Brewery in the first quarter of 2016 fell by 5.34% compared to the same period of 2015 and amounted to 1.95 billion litres, 1.06 billion litres of which accounted for main brand “Tsingtao”. 1.14 billion litres of “Tsingtao” beer was sold during the first quarter of 2015.

The brand “Tsingtao” plays an essential role in the company’s activities. Now Tsingtao Brewery improves product structure and seeks to take high-end beer niche in the Chinese market. 0.49 billion litres of high value-added beer in cans and bottles were sold during the specified period , which is 2% less than last year.

In the first quarter of 2016, the operating income of Tsingtao Brewery Co., Ltd. fell by 4.4% to 6.862 billion yuan, while net profit, on the contrary, rose to 534 million yuan, which is 2.47% more than over the same period last year.

27 Апр. 2016

Advertising

gea
sidel100x100
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×