Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
Craft beer in Vietnam is more than a fad
What is “craft beer”
According to market research by digital advertising companies in America, “craft beer” has been one of hottest search topics on the Internet since 2009. Many people have come to love it, but some market analysts were skeptical, saying the beer might not be able to have a long-term success.
Breweries making craft beer have popped up everywhere, originally in Europe, then America and now starting to spread in Asia. Yet the breweries are still operating more like partners than competitors.
Craft beer is a clever combination between traditional ingredients and creative brewing techniques, which some might find a resemblance to wine production. Each brewery usually comes up with a unique special taste created by their own brewmasters, who help make sure that every brewpub can offer something surprising and delightful.
The definition of craft beer as a product of creativity and flexibility also allows brewpubs to update their beer lists regularly, adding or changing the options to keep their customers coming back again and again.
John Reid – a businessman from America who has been living and working in Vietnam for nine years and, now the CEO of Pasteur Street Brewing Company, shared: “At a retail price of VND95,000 per beer, our craft beer falls into the “super premium” segment which was once mostly made up of imported beers.
"Countries around Asia are seeing great growth in the “super premium” segment and by creating a product in this category that is from home for Vietnamese, we feel there will be a great support for our brand as the wealth in Vietnam increases and more consumers are looking for high quality products.”
Having entered the market for only two years, Pasteur Street Brewing Company has already won a lot of hearts of beer connoisseurs in its home country and three gold medals and a silver at a recent beer craft festival in Singapore with products brewed with Vietnamese special ingredients and spices such as black pepper from Phu Quoc, passion fruit, jasmine, pure cacao…
The art of good taste
Brewpubs serving craft beer attract a lot of customers everywhere. In Vietnam, they are especially beloved by office workers, who usually stop by in large groups after work and really enjoy a beer or two with their friends and colleagues.
What is even more special about craft beer is that they can also satisfy the female customers who enjoy the drinks with moderate alcohol content and elegant fragrance of jasmine.
Craft beer is often served in short glasses to ensure it stays cool to the very last sip. Drinkers should not hold the glass for too long as their body temperature might affect the coolness of the beer.
Many breweries have thought about bottling, but it might be hard to promote the product because craft beer does not use preservatives and its quality and authentic tastes can only last for a short time inside bottles.
Another interesting thing about craft beer is how it can be paired with various kinds of food. If wine can be selected based on the color of the food, like red wine for beef and pork or white wine for fish and chicken, the pairing of craft beer is sometimes even more sophisticated.
It depends on the ingredients of both the beer and the food. Without careful consideration, the beer can take over the food, and vice versa.
Thus, any pairing choice that manages to preserve the harmony of both tastes is definitely a work of art.
Craft beer in Vietnam has proved to be more than just a fad. It has won over a group of customers and has formed a community with people passionate about the art of brewing and drinking.
Those are all good signs that it will soon become an inseparable part of this tropical country's ever exciting culture.
27 Апр. 2016