Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
India. Move over draught, brew masters are creating craft beer infused with desi flavours and ingredients
To revisit fond childhood memories, try the mango beer created with Alphonsos sourced from the farms of Ratnagiri in Maharashtra.
Craft beers, small, independent and traditionally brewed, have become a phenomenon that has captured the imagination of beer connoisseurs and brewers in India. Brewmasters, microbreweries and brewpubs, working independently or in collaboration, are creating signature brews with local flavours and ingredients. That's akin to offering gourmet cuisine to the average Indian beer enthusiast who is used to drinking from mass-produced bottles or draughts.
Craft beer lends itself to experimentation because it is produced in limited quantities by house experts and the ingredients can be easily substituted or improvised with additives or adjuncts like fresh fruit or herbs. Added to this is the quick turnaround time of two weeks to one month for a brew to ferment and take flavours.
As beer consultant John Eapen says, "If a small sample or batch doesn't work out, it's easier to move on to the next recipe in a craft beer versus a wine or a whisky that takes much longer to ferment and form."
Arbor Brewing Company India in Bengaluru, a city hailed as the nation's beer capital, experimented recently with a lemongrass betel leaf brew called Beteljuice that sold out in three weeks. The initial recipe for the lemongrass, paan-infused ale came from Karthik Singh and Vivek Maru, cofounders of Bangalore Brew Crew, a community of craft beer enthusiasts. They approached Arbor's head brewers to prepare the light-bodied ale for a full batch at 1,000 litres.
It was a huge success and the brewpub now wants to create more distinct Indian flavoured brews at least once a month. "For such a new market we have been very pleased with the response," says Logan Schaedig, head brewer at Arbor.
The rise of India's craft beer market has been phenomenal, growing at 1,000% annually between 2009 and 2015, according to Mumbai-based craft brewery Gateway Brewing Co.
The growth is most evident in Bengaluru, Mumbai, Pune and Gurugram (formerly Gurgaon), which have more than 60 brewpubs among them. And with the craft beer market projected to expand to Rs 4,400 crore by 2020 from about Rs 280 crore now, the zeal to capture the consumer's imagination with Indian-flavoured experiments comes as little surprise.
The size of the overall Indian beer market is estimated at Rs 25,000 crore. Gateway Brewing has been experimenting with Indian flavours for some time.
Last year, it released Summersault, a pale ale for which Gateway used coriander, for aroma, over hops, a staple in Belgianstyle wheat beers. The result, says founder Navin Mittal, was spectacular.
Gateway followed that up with Kaapi, infused with coffee beans, and a Darjeeling black tea and Earl Grey beer that it brewed for the restaurant The Bombay Canteen, where it was served with Khaari biscuits, a salty cracker biscuit.
"Times are changing for Indian consumers. They are now well-placed to receive experimental brews given the growth in economy, urbanisation, and an aspirational population with disposable incomes," says Mittal.
However, not every experiment works as the key lies in striking a harmony of flavours. For example, the Star Anise black pepper beer and the Double IPA brewed with beets at Arbor didn't fly off the shelves.
"While experimentation is great, it's a trial-and-error method to know what works," says Shailendra Bist, cofounder at Independence Brewing Co., in Pune. Case in point being that while their collaboration beer Puneri Honey Basil Ale was a great hit, experimental batches with mahua, kokam and khas have not worked. Ingredients like garam masala or bhut jolokia chillies, too, don't make sense for craft beer, he said.
In 2012, SABMiller India launched Indus Pride, a specialty beer with four flavours — Citrusy Coriander, Citrusy Cardamom, Spicy Fennel and Fiery Cinnamon. The company pulled it out of the market three years later owing to a lack of commercial scalability and lukewarm response that pointed to the market not being ready then for localised flavours.
The beer consultant Eapen says that's a thing of the past. People are well-travelled now and exposed to various experimental flavours. Besides, the booming food and beverage industry that's always on the lookout for the next new thing has contributed to the change, he said.
Darioush Afzali, director-marketing at SABMiller, is more optimistic for the company now. "Looking at how the tastes of Indian consumers are evolving, going forward there will be elaborate options across industrial and craft beer segments available to them," he says.
4 мая. 2016