Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China&Korea. Beer companies compete to supply to Chinese tourist parties
Hite Jinro supplied 4,000 cans of beer to the 4,500 Chinese employees of Chinese beauty group Aolan, who had come to Korea on a reward trip and gathered in Incheon, a port city west of Seoul, on March 28 for a party. It will again be the provider of beer when some 8,000 employees from Zhongmai Group, a Chinese health care company, hold two separate parties in the capital city on May 6 and 10.
The trend started with a single line from a Korean drama aired in early 2014, a mega hit in China, in which the leading female star orders fried chicken and washes it down with beer, calling it a perfect combination on a rainy day. The two items have turned into the portmanteau "chimaek," which is the combination of chicken and maekju (beer in Korean).
Hite Jinro is adding extra to the parties by using Song Joong-ki, the lead actor in the recently concluded drama "Descendants of the Sun," another hit success in China, in advertisements and inviting Gummy, who sang on the drama's OST.
The visitors from Zhongmai opted for "samgyetang," a traditional Korean dish of boiled chicken soup, instead of fried chicken, allowing room for Kooksoondang, the maker of the popular rice wine Bekseju, to debut its product. The company will place 1,800 bottles of the rice wine, currently being exported to China, on the party table for the tourists.
Although not for Chinese customers only, Oriental Brewery is again the sole supplier of beer to the Daegu Chimac Festival opening in the southeastern city of Daegu on July 27-31. The event, the second of its kind, is expected to draw a large number of foreigners.
"It has become extremely important to find out when and where these Chinese reward trips are taking place," a businessman in the beer business said. "Not only is it important to obtain the information first, it is important to keep it a secret that we are making contact to be the supplier for the events."
5 мая. 2016