The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China&Korea. Beer companies compete to supply to Chinese tourist parties
Hite Jinro supplied 4,000 cans of beer to the 4,500 Chinese employees of Chinese beauty group Aolan, who had come to Korea on a reward trip and gathered in Incheon, a port city west of Seoul, on March 28 for a party. It will again be the provider of beer when some 8,000 employees from Zhongmai Group, a Chinese health care company, hold two separate parties in the capital city on May 6 and 10.
The trend started with a single line from a Korean drama aired in early 2014, a mega hit in China, in which the leading female star orders fried chicken and washes it down with beer, calling it a perfect combination on a rainy day. The two items have turned into the portmanteau "chimaek," which is the combination of chicken and maekju (beer in Korean).
Hite Jinro is adding extra to the parties by using Song Joong-ki, the lead actor in the recently concluded drama "Descendants of the Sun," another hit success in China, in advertisements and inviting Gummy, who sang on the drama's OST.
The visitors from Zhongmai opted for "samgyetang," a traditional Korean dish of boiled chicken soup, instead of fried chicken, allowing room for Kooksoondang, the maker of the popular rice wine Bekseju, to debut its product. The company will place 1,800 bottles of the rice wine, currently being exported to China, on the party table for the tourists.
Although not for Chinese customers only, Oriental Brewery is again the sole supplier of beer to the Daegu Chimac Festival opening in the southeastern city of Daegu on July 27-31. The event, the second of its kind, is expected to draw a large number of foreigners.
"It has become extremely important to find out when and where these Chinese reward trips are taking place," a businessman in the beer business said. "Not only is it important to obtain the information first, it is important to keep it a secret that we are making contact to be the supplier for the events."
5 мая. 2016