Pivnoe Delo
abbey-beer-icon

pivnoe-delo_logo5

Top articles

Journals

3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

China. In the 1Q2016, AB InBev beer sales in China decreased by 1.1% to 16.63 million hectoliters

Anheuser-Busch InBev company has disclosed 1Q2016 performance results and has shared expectations for the further year.

According to the quarter report, industry volumes in China remain under pressure. However, AB InBev volumes continue to perform ahead of the industry, declining by 1.1% in the quarter, helped by the focus on the Core Plus, Premium and Super Premium segments.

According to the report, China beer industry volumes declined by approximately 4% in the quarter, due to economic headwinds. Company beer volumes faced a tough comparable, declining by 1.1% compared to a growth of 4.7% in 1Q15. AB InBev market share increased by approximately 45 bps, reaching an average of 19.0% in the quarter.

China EBITDA grew by 3.8% and EBITDA margin improved by 76 bps to 27.0% in 1Q16.

 

AB InBev China_figures

 

In 2016 financial year, company’s experts expect industry volumes to remain under pressure. Meanwhile AB InBev expects its own volumes to perform better than the industry, driven by the premium and super premium brands.

AB InBev management continues to believe the Core Plus, Premium and Super Premium segments have the greatest long term growth potential in the industry. Company’s brands in these segments represent more than 50% of their total China volumes, and are well positioned, with strong brand health metrics.

China_Segments

Revenue per hl grew by 2.1% in the quarter, with the benefit of favorable brand mix being partly offset by unfavorable regional mix driven by poor weather and industry weakness, particularly in the south and east of the country.

10 мая. 2016

Advertising

gea
sidel100x100
portinox

Main topics

Exact matches only
Search in title
Search in content
Search in comments
Search in excerpt
Search in posts
Search in pages
Search in groups
Search in users
Search in forums
Filter by Custom Post Type
Filter by Categories
Home
Magazines
News
×