Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Carlsberg’s Q1 sales hit by China decline, currency headwind
Sales fell 3 percent to 13.01 billion Danish crowns ($1.99 billion), missing the 13.18 billion crowns average of 14 analyst estimates compiled by Thomson Reuters. The negative impact from foreign exchange amounted to 5 percentage points, the brewer said.
Sales in Asia, one of Carlsberg's primary growth regions, fell 0.7 percent to 3.5 billion crowns. Analysts had expected growth of more than 2 percent.
"Beer market development in Asia was mixed with continued growth in markets such as India and Nepal while the Chinese market declined by 3-4 percent," Carlsberg said in a statement.
The brewer said sales volume grew in India and Nepal, and declined in China as a result of brewery closures.
Carlsberg's sales in Asia surpassed those in Eastern Europe last year but volume fell in China. Carlsberg decided to close seven breweries mainly in eastern China to focus on strongholds in the western part of the country.
"Volume development in Asia was weaker than expected," said analyst Morten Imsgard at Sydbank.
Carlsberg is the smallest of the world's four biggest brewers - soon to number three with the planned $100 billion takeover of SABMiller PLC by Anheuser Busch Inbev SA . Heineken NV is ranked third.
China is increasingly important for big international beer brands as growth elsewhere stalls. The country accounted for half of the industry's global volume increase last year.
Snow is China's top-selling beer with a market share of around 30 percent. AB Inbev said in March it would sell 49 percent of Snow to China Resources Beer Holdings Co Ltd as part of its planned takeover of SABMiller.
Since assuming his role a year ago, Carlsberg's Dutch Chief Executive Cees 't Hart has launched a cost-cutting programme and a strategy to boost growth, which has been subdued since the takeover of leading Russian beer brand Baltika AS in 2008.
The Danish brewer, which did not disclose first-quarter profit, said it expected low single-digit organic operating profit growth in 2016. It also said it expected a negative foreign exchange impact of 550 million crowns in 2016, rather than earlier guidance of 600 million.
($1 = 6.5367 Danish crowns)
11 мая. 2016