Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
The 10 best-selling beer brands in the world
In recent years, the hierarchy of international brands has been massively shaken up by the increasing popularity of the alcoholic drink in China. In fact, four of the 10 top-selling brands globally are now Chinese, according to data shared with Business Insider by research firm Euromonitor.
We ranked the top 10 beer brands according to Euromonitor below — some of which you may not recognize:
10. Coors Light. Global beer volume market share: 1.3%
Coors Light is a Canadian lager brand. It is light and refreshing, with a 4% alcohol content. The low-calorie beer managed to ride the wave of an increasing focus on health from baby boomers when it launched in 1978.
The beer is most popular in the US, UK, and Canada, but Coors has also attempted to spread globally. In 2008, its owner, Molson Coors, created Molson Coors International, which has a particular focus on the Asian market.
9. Brahma. Global beer volume market share: 1.5%
Brahma is the most popular beer in Brazil. The pale lager comes in two main variations: Brahma (4.3%) and Brahma Chopp (5%).
The taste is described as "the classic mouthfeel of a lager beer, strong body flavor, neutral aroma," by RateBeer. Brahma was founded way back in 1888 by Companhia Cervejaria Brahma, but is now owned by Anheuser-Busch InBev.
8. Harbin. Global beer volume market share: 1.5%
Harbin beer claims to have China's oldest brewery. The light, refreshing lager is best served ice cold.
The 4.8% lager is most popular in Northeast China, from where it originates, and, like many other of the beers on this list, it is now owned by Anheuser-Busch InBev.
7. Heineken. Global beer volume market share 1.5%
Founded in 1864 by Gerard Heineken in Holland, the brand has built itself up to become one of the leading premium lagers in the market. The beer's popularity is owed to its light, slightly sweet taste. It has an alcohol content of 5%.
Heineken is known for its creative marketing efforts. In 2015, it became only the second company to win the Creative Marketer of the Year Award twice. In its latest campaign, "Moderate Drinkers Wanted," Heineken encourages people to consume less of the product.
6. Yanjing. Global beer volume market share: 1.9%
Yanjing was created in only 1980, according to Bloomberg. In 1995, Yanjing was given the honor of becoming the official beer of China, which meant that it was served in the Great Hall of the People from February of that year.
The sixth biggest-selling beer in the world is still owned by the Beijing Yanjing Brewery Co. It is pale, comes with a thick head of white foam, and has a faintly bittersweet flavor, according to RateBeer.
5. Skol. Global beer volume market share: 2.1%
Skol lager was created by a combination of British, Canadian, Swedish, and Belgian breweries in 1964 with the express intention of becoming an international beer brand.
The pilsner's strength varies around the world, but often retails at 2.8% — making it one of the weakest beers on the list. It is now owned by Anheuser-Busch InBev.
4. Budweiser. Global beer volume market share: 2.3%
Arguably the best known beer brand in the Anglosphere, Budweiser is a classic American lager known for its amber color and refreshing taste.
It was introduced into the US in the mid-1800s by Anheuser-Busch after the brewery's founders observed the lager-making techniques that were popular in Europe.
It has since spread to more than 80 markets worldwide, but in various markets across Europe, the company is not permitted to use the name Budweiser because of an old legal dispute with a Czech brand Budejovicky Budvar, which also calls it beer "Budweiser," according to Time.
3. Bud Light. Global beer volume market share: 2.5%
Despite the popularity of Budweiser, its younger, weaker sibling, Bud Light, actually has a greater share of the international market.
The American beer first came out in 1982. The signature blue-branded drink is brewed for longer than the original Budweiser. It contains less sugar, giving the beer a lower calorific content than Budweiser and an ABV of 4.2%.
2. Tsingtao. Global beer volume market share: 2.8%
Tsingtao, often served in 640-milliliter bottles along with a glass of ice, is a common sight across China. The hoppy-tasting pilsner comes from the Tsingtao Brewery Co.
It was founded by German settlers in Hong Kong in 1916. From its inception, the beer focused on becoming an international brand.
In 1972, Tsingtao was introduced to the US, where it became the highest-selling Chinese beer in the country. Tsingtao's percentage share of the world beer market has grown by at least 0.1 percentage points each year since 2009.
1. Snow. Global beer volume market share: 5.4%
Despite sales being almost exclusively limited to one country, Snow is the most popular beer on the planet.
Unsurprisingly, that country is China. Its sales volumes have exploded by 573% since 2005, when it was only the 11th highest-selling beer in the world, according to Bloomberg.
The 4% proof lager is a joint venture between SABMiller and China Resources Enterprise.
The taste is described as "very watery" and "highly carbonated" by RateBeer. It has become popular in large part because of its low price. It sells at around $1 per liter in China, according to Quartz.
11 мая. 2016