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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. April 2016 saw price cut for beer and wine after “holiday” price rise

Despite the market premiumization, Chinese producers speak about, beer and wine, on the contrary are experiencing price fall.

According to Price monitoring center of National Development Commission People’s Republic of China, in April 2016, the average prices for beer in bottle of 630 ml decreased by 0.68% against March and returned to the figures of the year beginning.

Note that in January 2016, the prices for beer increased by 2.32% and went on growing till March.
The beer prices rise before Chinese New Year and their decline after the holidays is a primary practice for Chinese market. However, the price hike early in 2016 was by 2.07 p.p. higher than at the beginning of 2014, and the price decrease this April exceeded the index of April 2014 by 0.43 p.p.

It is characteristic for the beer market in China that beer in the bottle of 350 ml gets cheaper on the threshold and during celebrations. Thus, the producers of more expensive beer are trying to promote sales of their product.

This year in February and March, prices for beer packed in 350 ml bottle were getting 0.49% lower every month and stabilized at the mark of 4.04 yuan for a bottle in April. At the year beginning the price was 4.08 yuan. For comparison, a bottle of 630 ml cost 4.41 yuan.

12 мая. 2016



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