The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
China. April 2016 saw price cut for beer and wine after “holiday” price rise
According to Price monitoring center of National Development Commission People’s Republic of China, in April 2016, the average prices for beer in bottle of 630 ml decreased by 0.68% against March and returned to the figures of the year beginning.
Note that in January 2016, the prices for beer increased by 2.32% and went on growing till March.
The beer prices rise before Chinese New Year and their decline after the holidays is a primary practice for Chinese market. However, the price hike early in 2016 was by 2.07 p.p. higher than at the beginning of 2014, and the price decrease this April exceeded the index of April 2014 by 0.43 p.p.
It is characteristic for the beer market in China that beer in the bottle of 350 ml gets cheaper on the threshold and during celebrations. Thus, the producers of more expensive beer are trying to promote sales of their product.
This year in February and March, prices for beer packed in 350 ml bottle were getting 0.49% lower every month and stabilized at the mark of 4.04 yuan for a bottle in April. At the year beginning the price was 4.08 yuan. For comparison, a bottle of 630 ml cost 4.41 yuan.
12 мая. 2016