Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China. April 2016 saw price cut for beer and wine after “holiday” price rise
According to Price monitoring center of National Development Commission People’s Republic of China, in April 2016, the average prices for beer in bottle of 630 ml decreased by 0.68% against March and returned to the figures of the year beginning.
Note that in January 2016, the prices for beer increased by 2.32% and went on growing till March.
The beer prices rise before Chinese New Year and their decline after the holidays is a primary practice for Chinese market. However, the price hike early in 2016 was by 2.07 p.p. higher than at the beginning of 2014, and the price decrease this April exceeded the index of April 2014 by 0.43 p.p.
It is characteristic for the beer market in China that beer in the bottle of 350 ml gets cheaper on the threshold and during celebrations. Thus, the producers of more expensive beer are trying to promote sales of their product.
This year in February and March, prices for beer packed in 350 ml bottle were getting 0.49% lower every month and stabilized at the mark of 4.04 yuan for a bottle in April. At the year beginning the price was 4.08 yuan. For comparison, a bottle of 630 ml cost 4.41 yuan.
12 мая. 2016