Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
Russia: Positions of Brewing CompaniesThe review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.
Ukrainian beer market 2019: companies and brandsIn 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.
Brewing industry in Kazakhstan 2019During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.
The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
Vietnam. Sabeco, Habeco say no to exchange listings
Saigon Beer-Alcohol-Beverage JSC (Sabeco) in the south and Hanoi Beer-Alcohol-Beverage JSC (Habeco) in the north provide about two thirds of the beer for the local market, which ranks No.1 beer drinker in ASEAN and in the top five of Asia, with more than 4.5 billion litres consumed every year.
Lê HồngXanh, the Sabeco deputy general director, told local media that Sabeco was not eligible for listing. Under the current regulations, a joint stock firm, which was shifted from the State-owned enterprise, must have at least 20 per cent of stakes owned by other investors, could be able to be listed on the exchanges.
Meanwhile, after equitisation the Ministry of Industry and Trade (MoIT) still manages about a 90 per cent stake in both firms, on behalf of the State.
Phan Đăng Tuất, Head of the Committee for Business Innovation and Development at MoIT and former chairman of Sabeco, said both firms are not eligible for listing yet. He said final divestment from the two firms depends on Government fiscal and financial policies.
Xanh, the Sabeco deputy director, told local media that the company submitted a plan to reduce state control from 90 per cent to 36 per cent. He is still waiting for the Government’s response.
But according to many securities experts, the failure to list the two firms also violates current regulations which require joint stock firms to be listed on the market after a maximum of one year of equitisation.
Experts said the Government wants to turn the stock market into a channel that mobilised capital for the new development of the economy. However, the unlisted two brewers, among the largest capital firms in Việt Nam, would not contribute to that target. Their absense on the local exchanges would instead make the local stock market less attractive for investors.
In 2009, one year after equitisation, the two brewers were fined by the State Securities Commission for not registering for their listing under the regulations. Now they are still among more than 700 public companies not yet listed on any market.
In other news, giant milk producer Vinamilk (VNM), which used to earn half the profit of Sabeco, has now grown threefold after 10 years on the stock market. Currently, VNM was one of the largest caps, one of the attractions on the southern exchange.
After completing their equitisation two years later, both brewers reported modest results despite great potential with increasing demand for beer in Việt Nam.
The local brewery industry achieved an average of seven per cent annual growth between 2011 and 2015. Beer production reached 3.4 billion liters last year, a 4.7 per cent year on year increase, according to a report released by the Vietnam Beer Alcohol Beverage Association in 2015.
In 2015, Sabeco was the country’s largest brewer. It reported production of 1.38 billion liters last year, to keep its leading position. But the No. 2 position in the market was taken from Habeco by Heineken.
Vafi urges gov’t to divest large beverage firms, list Sabeco and Habeco
The Việt Nam Association of Financial Investors (Vafi) sent a proposal for the divestment of State holdings and the listing of Sabeco and Habeco.
Vafi asked the Government to sell all State capital in the two firms, where MoIT still holds 90 per cent and 82 per cent stake in Sabeco and Habeco’s charter capital, respectively.
The divestment would help the State raise $3 billion, which should be used for developing public transportation projects, Vafi said.
The association said the divestment process should be conducted through auctions to ensure transparency.
Vafi also urged that the listing of Sabeco and Habeco on the exchanges be hastened to improve transparency and efficiency. Vafi has already asked this many times before.
So far, big brewers showing interest in Sabeco include Ashahi (Japan), Heineken (Netherlands), Thaibev (Thailand), and SAB Miller (US), as well as some local firms with large amounts of capital. — VNS
17 мая. 2016