The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms. The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
China. Import beer market saw great changes
At supermarkets one can find dozens of expensive, well-known import brands. Beijing Youth Daily writes that the price for a 0.3 l beer can varies from 6 to 28.9 yuan and a half-a-liter bottle usually costs 10-20 yuan. For example, in Beijing Century Lianhua Supermarket located beyond East Third Ring Road, the price for German beer Kostritzer is 18 yuan for 500 ml and Belgian Hoegaarden costs 8.25 yuan for 300 ml. Import beer is as a rule 30%, more expensive than Chinese premium and in some cases twice the price of a 300 ml can. For example, the same volume of Tsingdao costs 4.2 yaun. Besides, one can find barrels of 5 l on the shelves.
Yet, consumers do not consider such prices unreasonable. Just several years ago, the main sales channel for imported beer in Beijing was “the night market”: clubs, bars, and restaurants. But now the situation has changed, as import beer brands are easy to find in the retail. The steady growth of import was stimulated by free trade zone, zero rates and other reasons. Starting from 2012, the net sales growth of import beer reached 737.2% against the decline of production by Chinese producers over the previous years.
China imported 100.39 million litres of beer for the period from January to March 2016. This year the growth in the first quarter was 34.2% versus 74.7% of last year.
In experts’ view the domestic beer branch can still undergo adaptation period due to the influence of AB InBev and other foreign giants, import beer and craft beer. The domestic beer companies are actively changing their business strategies at the moment.
18 мая. 2016