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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Vietnam. 4 enterprises occupied 88.4% of the beer industry

In 2015, although the national beer output reached 3.4 billion liters, according to the Association of Beer - Alcohol - Beverage Vietnam (VBA), over 5 years, the growth rate of the beer sector was dwindling rapidly as in 2011 it was 8.5%, and fell to 4.7% by 2015.

Mr. Nguyen Van Vietnam, President VBA said that the largest share of beer production was Sabeco, with output reaching 1.38 billion liters in 2015. Next is the product of Heineken with 729 million liters. Habeco is No. 3, with 667.8 million liters and Carlsberg brands with 229 million liters. Thus, 4 enterprises Sabeco, Heineken, Carlsberg Habeco and occupied 88.4% of the beer industry.

Currently there are approximately 129 breweries with production facilities scale ranging from 50 million liters to 100 million liters per year, as well as two large beer producers: Sabeco with 200 million liters (can be expanded to 300 million liters) and Habeco with 200 million liters per year. The total capacity of the beer industry reaches approximately 4.8 billion liters per year.

Now businesses are focusing their efforts on the season of the year. As the beer business in the North, which is significantly influenced by weather factors, there wil be moves to push the volume of beer consumption to a maximum level.

In the North, Habeco is a manufacturer with many popular brands, such as beer, Truc Bach, Hanoi Beer ..., there is fairly wide coverage.

23 мая. 2016



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