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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

RASTAL wins Red Dot 2016

image86c9b1The products of the year were awarded at the end of March. With the “Craft Master Two”, RASTAL was able to score with the expert jury and outperform the international competition. The sought-after “Red Dot” award is the highly respected seal of outstanding design quality.

CMTThe Craft beer glasses received the “Honourable Mention” award at the Product Design 2016 Red Dot Award. 5,214 products and innovations from 57 countries were submitted to the international design competition. The jury only awards the “Honourable Mention” to products which are especially well designed and feature very carefully thought-through detail solutions. The decisive factors for winning this award were that the glass is very pleasant to grasp and hold, the authentic taste it ensures and its shapely design. The jury explained its choice by saying that “the overall impression of the beer speciality glass is achieved by its characteristic contours which celebrate the beer’s individual style.” The flow of the drink is designed for sensory stimulation and this is what makes for such an authentic experience. “The faster the beer flows into the drinker’s mouth cavity, the later it comes into contact with the tongue. The beer aromas are taken right to where it matters,” is how Carsten Kehrein explains the principle.

The glass is characterised by its tulip-shaped, slightly contoured corpus.
It’s shape sets the glass clearly apart from the “Craft Master One”. RASTAL has been designing it own glass shapes for years, from tasting glasses to goblet shapes, in order to cater for the unusual beer types and tastes. This is already the second renowned award for the “Craft Master Two”. The Craft beer glasses also received the globally recognised IF Label this year.

24 мая. 2016

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