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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

RASTAL wins Red Dot 2016

image86c9b1The products of the year were awarded at the end of March. With the “Craft Master Two”, RASTAL was able to score with the expert jury and outperform the international competition. The sought-after “Red Dot” award is the highly respected seal of outstanding design quality.

CMTThe Craft beer glasses received the “Honourable Mention” award at the Product Design 2016 Red Dot Award. 5,214 products and innovations from 57 countries were submitted to the international design competition. The jury only awards the “Honourable Mention” to products which are especially well designed and feature very carefully thought-through detail solutions. The decisive factors for winning this award were that the glass is very pleasant to grasp and hold, the authentic taste it ensures and its shapely design. The jury explained its choice by saying that “the overall impression of the beer speciality glass is achieved by its characteristic contours which celebrate the beer’s individual style.” The flow of the drink is designed for sensory stimulation and this is what makes for such an authentic experience. “The faster the beer flows into the drinker’s mouth cavity, the later it comes into contact with the tongue. The beer aromas are taken right to where it matters,” is how Carsten Kehrein explains the principle.

The glass is characterised by its tulip-shaped, slightly contoured corpus.
It’s shape sets the glass clearly apart from the “Craft Master One”. RASTAL has been designing it own glass shapes for years, from tasting glasses to goblet shapes, in order to cater for the unusual beer types and tastes. This is already the second renowned award for the “Craft Master Two”. The Craft beer glasses also received the globally recognised IF Label this year.

24 мая. 2016



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