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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

Russia. Restrictions on beer advertising made Heineken open its own pub in Moscow

Heineken opened its own summer beer pub in Bolshaya Dmitrovka Street in Moscow, Vedomosti reports, citing the company’s representative. In his words, such a step has been taken due to existing restrictions on beer advertising.

The pub is designed for 100 seats, it has two main sites — a yard of 170 sq. m. and indoor premises of 137 sq.m. The average bill reaches 1,500 rubles ($22.5). Vedomosti reports that investments in the pub make up to 1 million dollars, the company does not comment on the topic. Heineken’s spokesperson says that the pub is designed for the high summer season. If successful, the project might be continued.

A partner of the project — Unity Agency — was selected via a tender, sources say. Unity rented the premises from a restaurateur Arkadiy Zeltser, however, the project is implemented under Heineken’s guidance. Unity and Journey will run the pub and manage its cultural program by agreement with Heineken.

According to Anadolu Efes’ report for 2015, the beer market in Russia has decreased by more than 25% from 2012. The attendance alone fell by 25% over the past year due to higher prices for alcohol and a on smoking in public places. However, since the beginning of this year, it has rebounded to 0.8%, according to NPD.

24 мая. 2016

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