Where is the non-alcoholic beer market heading to? Companies and brands. Baltika as a democratic leader. Heineken – how do you shake up the market and shove up the competitors. AB InBev Efes – premium corner. Non-alcoholic import beer. Non-alcoholic beer - Who drinks it? General conclusions. Summer beer. ...
“Catalogue of Russian Beer Producers 2020” includes 1285 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft breweries.This issue has 171 more breweries compared to 2018 (155 business have been excluded and 326 have been included).Starting from 2019, FTS has been publishing data on excise payments by brewers (delayed by 1.5 years), that can be translated into beer equivalent for most of producers.Depending on the volumes, we ranked the brewers that provided information by 6 groups (see pic.). At one end of the production spectrum there are 2/3 of breweries outputting less than 10 thousand decaliters. Their net share amounts to as little as 0.2% of the total beer output volume. On the other end there are 6 federal groups accounting for almost 80%. ...
Dmitry Nekrasov’s Philosophy — on the Past, Present and Future of Ukrainian Brewing IndustryA meeting with Dmitry Nekrasov always turns into a training course: “Introduction to brewing business“. We are talking to a clever “playing trainer“ a person that can be called a godfather of the Ukrainian craft. He has a dozen of successful projects to his name. Dmitry told us about craft beer in Ukraine, on market cycles, on specifity of operating in retail and HoReCa, on union of Ukrainian brewers and certainly, how a brewery of his own, First Dnipro Brewery is doing.
The market of import beer in Russia: review and databasesThe market of import beer is rapidly growing and changing. But while in the past years it was growing due to brands variety, in 2019 major and affordable brands from TOP-10 were developing actively. It seems that the fact of a brand origin from far abroad counties, even if it is not well known but has moderate price and good distribution provides for million liters of sales in the territory of Russia. Among distributors AB InBev Efes was far behind, yet the role of Baltika and suppliers of the second row got more important. The boom of German brands was followed by stagnation of import from other traditional regions (and Belarus) instead the supplies from Mexico, Lithuania and Asian countries grew considerably.
C&C Group announces distribution partnership with Vandergeeten in China
Irish firm C&C Group and Vandergeeten have signed a three year distribution agreement for the Tennent’s brand portfolio in the world’s biggest global beer market.
Joris Brams, Managing Director of C&C Group’s International Division, said the company saw the deal as part of a long-term growth plan for the Tennent’s brand.
“This is a fantastic opportunity for C&C Group to work in partnership with a well-established company in China with a very strong reputation in the drinks business,” he said.
Initially Vandergeeten will launch Tennent’s 1885 Lager, Tennent’s Stout, Tennent’s Whisky Oak Aged Beer, Tennent’s Scotch Ale and Tennent’s Extra into both the on premise and off premise channels nationally in China.
The deal is the fourth such partnership C&C Group has signed for Tennent’s in recent months. Last week it revealed Scotland’s top selling beer brand would be brewed in India in a deal with Mahou San Miguel.
Vandergeeten began importing from Belgium and Western Europe in 1994 and now has more than 90 brands in its portfolio, making it one of the most active distributors of specialty beer in China.
Yu Xiaoning, chief executive officer of Vandergeeten, said: “Working with C&C is an exciting opportunity for us to even further diversify our wide range of premium European beers. We’re confident that in cooperation with C&C, we can develop Tennent’s into a popular and successful brand enjoyed by customers all throughout the country.”
To achieve nationwide distribution for its range, Vandergeeten said it had offices in Beijing, Shanghai, Guangzhou and Shenzhen, as well as regional representatives and sub-distributors covering all of China.
C&C’s strategy for growing the Tennent’s brand internationally comes as global alcohol consumption fell for the first time this century. Euromonitor International recently reported that alcohol in China declined by 3.5 per cent because of a heavily-reported clampdown on extravagance.
However, imported beer into China continues to grow, said Mr Brams. “The market for imported premium beers in China has enjoyed stellar growth over the last five years and this partnership with Vandergeeten will ensure that the Tennent’s brand portfolio is well positioned for long term growth in China.”
C&C Group recently reported overall group operating profits down 10.3 per cent to €103.2m for year ending February 29 2016. It posted revenue of €662.6m.
Encouragingly though, the group saw volume growth in the potentially lucrative Asian market rocket by 66 per cent. Currently, just ten per cent of Tennent’s is sold outside of the Scottish market.
C&C Group chief executive Stephen Glancey said that although the export market for Scottish alcohol was dominated by whisky, there was increased demand for Scottish beer brands.
“The desire for authentic high quality Scottish brands travels across the alcohol space and we are seeing increased potential for the Tennent’s brand in new markets. Tennent’s has a good franchise because of the red ‘T’ and it’s been around historically, and Scotland is well respected for its food and drink,” he said.
25 мая. 2016