Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
China’s getting into IPAs
A February 2015 report declared, "U.S. Craft Beer Has a Great Potential in the China Market," estimating the market will increase in value to between 5 and 12 million dollars by 2017. A follow-up report released in December specified "a wave of consumers’ craze for IPA craft beer in China."
It credits the rise in IPA demand to a well publicized news story. During a state visit last October, UK Prime Minister David Cameron brought China president Xi Jinping to a British pub and bought him an IPA. "Thanks to this news," the report reads, "many Chinese researched online about IPA and eventually learned that the U.S. is home to many good IPA beers."
Craft-beer distributor Quality in Brews cold ships American craft beer into China and several other Asian nations. Cofounder Matthew Abeyta lived in China for ten years before starting the company, and he says Chinese beer consumers definitely consult the web — specifically apps such as RateBeer, BeerAdvocate, and Untapped — to decide what to buy. He adds, "It has to be a top-tier brand."
At least, top tier of what's available. According to Abeyta, the number of craft labels shipping to China is still just rising. "Goose Island is launched," he says, "Firestone Walker launched two months ago." Each of those brands benefitted from existing distribution paths thanks to the ownership stakes of global beer companies AB InBev and Duvel, respectively. But with importers like Abeyta's springing up, smaller companies are finding ways into the potentially lucrative market. "We're launching Belching Beaver the end of next month," he adds.
North County breweries Belching Beaver and Mother Earth will be pouring at the two-day Shanghai Beer Festival closing the beer week. So will Karl Strauss. San Diego's oldest craft brewer has been selling in China since 2013, distributed through Liquid Solutions Asia, including kegs and bottles of its IPAs Aurora Hoppyalis and Mosaic Session IPA. A rep from Liquid Solutions said, “Karl Strauss is a highly sought-after brand with bars, restaurants, and retailers in Shanghai, Beijing, and Nanjing. It is also one of the largest U.S. craft brands there.”
As to what will help future sales as the China market catches on, the USDA report suggests, "With a great market potential, U.S. craft-beer industry needs a more aggressive market promotional plan to establish a positive brand image and convey product knowhow."
Abeyta adds, "Things like packaging are super important. We can't put a product on a shelf and expect it to sell if it isn't eye-catching."
26 мая. 2016