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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Akhilesh advises people to ‘drink less’

Uttar Pradesh Chief Minister Akhilesh Yadav on Wednesday remained non-committal on banning liquor in the State even as he advised people to “drink less”.

“The decision on banning liquor cannot be taken in haste. Interest of cane farmers and employment of lakhs of people in liquor shops are related with this. Presently, we can only advise people to drink less (liquor),” Mr Yadav said.

The Chief Minister’s remarks have come against the backdrop of his Bihar counterpart Nitish Kumar recently advising him to ban liquor in his State.

Mr Kumar had said, “ Waqt ke saath doosre tareekon se iski poorti ki jaa sakti hai” (The losses incurred due to revenue loss can be offset by other ways).

He had also sought support from Uttar Pradesh to ensure prohibition in bordering areas.

Mr Yadav was here to launch and lay foundation stones of several development projects worth over Rs 400 crore.

The SP spokesperson, Rajendra Chaudhary, had, however, criticised Mr Kumar accusing him of making “negative comments” against Uttar Pradesh and thus emboldening communal forces against which the U.P. government is fighting.

Attacking the BSP, Mr Yadav said the previous government did “nothing” and only concentrated on installing statues of Mayawati and making memorials.

“Now they have also started talking of development. Buaji (as Akhilesh calls Mayawati) is now realising that she suffered loss due to her work,” he said.

Highlighting his government’s works, Mr Yadav said soon police force would be modernised and after receiving an emergency call it will reach within 15 minutes for help.

26 мая. 2016



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