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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

India. Tasmac shop faces residents’ ire

Over 500 residents of Pushpa Nagar in Nungambakkam staged a protest in front of a Tamil Nadu State Marketing Corporation (Tasmac) shop in their locality demanding its closure as it was located in a residential area. Even school boys were taking to liquor, they said.

“There are over 4,000 families in Pushpa Nagar on Tank Bund Road. The Tasmac shop (number 494) has been in the locality for the past many years. Fights break out among the customers and the women in the area are also subjected to eve-teasing,” says ‘Karate’ Selvam, a resident and member of the Congress party.

Anbu, a resident of the locality, said that even schoolchildren consumed liquor in the shop. “Some children from government schools come to the shop in the morning to buy alcohol. Many teenagers from the locality have become addicted to liquor due to the presence of the shop,” he said.

“A few years ago, some police officers had written to senior officers about the inconvenience the shop was causing to the people. No steps have been taken to shut it down. After getting drunk, the men tease women coming to the nearby grocery shop,” Selvam says.

With the government announcing the closure of 500 shops initially as it embarks on a phased prohibition, public demand for closure of liquor shops in residential areas and transport hubs has started cropping up.

“The Tasmac shop near the Mylapore MRTS railway station is a big problem for commuters. Drunkards sleep on the platforms here. They also flock to the road , causing trouble for pedestrians,” says V. Bharat, a resident. Residents of Triplicane High Road, Raji Street and Sabapathi Street Junction in Nesapakkam and Valluvar Kottam High Road also demand closure of liquor shops. “On Anna Nagar 18 Main Road, residents are troubled as many come in cars and drink in public,” says a resident.

30 мая. 2016



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