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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

Since 2017 Russia will ban beer in 1.5 liters plastic bottles

The Russian government has prepared amendments to the legislation providing for a ban on the production and sale of alcohol in plastic bottles larger than 1.5 liters, reported on the website of the Cabinet. It is expected that this will reduce the consumption of alcoholic beverages, which dropped significantly during the crisis.

“The bill is aimed at establishing a phased ban on the production, trafficking and retail sale of alcoholic beverages in consumer packaging (consumer packaging or packaging made entirely of polyethylene, polystyrene, polyethylene terephthalate and other polymeric material)”, – the document says.
The production of alcoholic products in plastic containers larger than 1.5 liters will be banned from 1 January 2017, the retail sale of alcohol in such containers – from 1 July 2017.
As noted by RIA “Novosti”, the proposed amendments provide for administrative penalties for violations of the prohibition. For the production and sale of such products officials proposed to fine in the amount from 100 to 200 thousand with confiscation of subjects of an administrative offence or without that”. For legal entities provides for fines of 300 to 500 thousand roubles with possible confiscation of subjects of an administrative offense”.
According to the Moscow scientific-practical center of narcology, over the past five years, alcohol consumption in Russia fell by almost a third – from 18 to 12 liters a year in terms of pure alcohol. As one of the reasons driving experts point to save the crisis, at the same time warning: consumption may increase if the life will become even harder.

31 мая. 2016



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