Beer market of Russia 2018
- General market picture
- Foreign trade setting records
- Demography as challenge to branding
- Aged consumer
- Declining of youth brands
- Nostalgia on trend
- DIOT feels at home
- 5.0 Original is the new face of import
- Positions of Market Leaders
- Carlsberg Group
- AB InBev Efes
- AB InBev
Ukrainian beer market 2018
- Better than yesterday
- Performance by value
- Positions of Ukrainian brewers
The beer market dynamics in Russia is approaching zero, yet major brewers are divided into those who developed considerably in 2017 and those who considerably reduced their volumes. For instance, company Efes has managed to substantially extend their sales due to restrained pricing policy and activity in the modern trade. Heineken has also demonstrated an excellent performance promoted by significant increase of advertisement budgets launching a non-alcohol sort of the title brand and unusual activity in the economy market segment. Carlsberg and AB InBev have been focusing on margins and lost a market share of their inexpensive brands. Serious dependence on PET package and mass enthusiasm about Zhigulevskoe have negatively impacted the most of big regional brewers, that have been for the first time pressed by the leaders in the key sales channels, especially in Volga and Central regions. In the small business there has been a noticeable slowdown in appearing of new restaurant breweries, yet the number of craft breweries has been growing rapidly. In 2018, the beer market is likely to grow a little, while the share of AB InBev Efes may decrease due to the integration. ...
“Catalogue of Russian Beer Producers 2018” includes 1070 businesses ranging from large subsidiaries of international companies to rather small restaurant and craft microbreweries.The catalogue includes 32 large breweries, 75 regional breweries, 693 industrial mini- and microbreweries as well as 270 restaurant breweries. ...
Since 2017 Russia will ban beer in 1.5 liters plastic bottles
“The bill is aimed at establishing a phased ban on the production, trafficking and retail sale of alcoholic beverages in consumer packaging (consumer packaging or packaging made entirely of polyethylene, polystyrene, polyethylene terephthalate and other polymeric material)”, – the document says.
The production of alcoholic products in plastic containers larger than 1.5 liters will be banned from 1 January 2017, the retail sale of alcohol in such containers – from 1 July 2017.
As noted by RIA “Novosti”, the proposed amendments provide for administrative penalties for violations of the prohibition. For the production and sale of such products officials proposed to fine in the amount from 100 to 200 thousand with confiscation of subjects of an administrative offence or without that”. For legal entities provides for fines of 300 to 500 thousand roubles with possible confiscation of subjects of an administrative offense”.
According to the Moscow scientific-practical center of narcology, over the past five years, alcohol consumption in Russia fell by almost a third – from 18 to 12 liters a year in terms of pure alcohol. As one of the reasons driving experts point to save the crisis, at the same time warning: consumption may increase if the life will become even harder.
31 мая. 2016