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Global hop market

A local alternative to mass beer suggested by independent brewers has been successful and is now altering the global market. Beer is becoming more diversified, so transnational companies have to accept the new game rules and to switch focus to young and fast growing markets. All these processes increased the demand for aroma and bitter hop as well as their acreage expansion on two continents. However now there appeared a downward trend of alcohol consumption in the world, so even special sorts can soon turn to be sufficient. In this connection the dynamic American hop market is already facing some problems. EU hop producers have become more cautious, they are not racing to exceed the demand and look forward with more confidence, judging by the contract terms. 

Hop Market in Russia

Germany still dominates the Russian market, yet over the recent two years one has been able observe a continuous success of Czech hop suppliers. Their expansion and growing popularity of hops from the United States became the drivers of supplies growth in 2016 despite the preceding modest harvest crop in the EU, as well as the factor of relative stability in 2017. In this connection, in 2017, the ratio of the varieties continued to shift towards the aroma ones, and the supplies of Magnum hop and other alpha varieties were reduced. However, the import of bitter hop pellets is partially replaced by extracts, especially from the major beer manufacturers. Total volumes of alpha acid supplies, according to our estimation, decreased by approximately 5% and returned to the level of 2015. Barth Haas Group continues dominating the hop products market; HVG also increased its weight. At the same time, Morris Hanbury significantly reduced the supplies in 2017.

China. CR Breweries board appointed a new Executive Director and CFO

LiMr. Li Ruxiong resigned from the position of Executive Director, Chief Financial Officer and the company’s secretary. He will be replaced by Li Boasheng, who joined CR Brewery team in September 2008, at the age of 49.

According to the decision of China Resources Breweries (Holdings) Limited board starting from June 2016, Li Boasheng will take up the office of Executive Director, Chief Financial Officer and the company’s secretary. From then onward, Li Ruxiong is non-executive director.

Li Ruxiong was appointed the Executive Director and CFO in June 2009, at the age of 54. In August that year, he also became the company’s secretary. Previously, Ruxiong occupied the position of CFO at Eagle Brand Holdings, Inc., as well as Executive Director and CEO at China Resources Gas Group Limited. The former executive director of CR Breweries has a Bachelor’s diploma of Commerce from Western Australia’s Commerce University and Business Administration diploma from Western Australia's Curtin University of Technology. He is also a member at Hong Kong Accountants’ community and Australian CPA

1 Июн. 2016



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