The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. IPA: the beer for the British imperial arsenal?
The common refrain goes that troops stationed in India didn’t enjoy the warm, heavy porter-style beer being shipped from England, and wanted something lighter and easier to drink during those hot Indian summers. George Hodgson’s Bow Brewery “answered the call” of the soldiers, creating the first IPA, which he packed with hops (supposedly to protect the beer from souring) and would lose some of its harsh bitterness after several months at sea. He also brewed the beer at a much higher ABV than usual, again to stave off infection and keep its flavor during the journey.
While tidy, this tale is not entirely accurate. Enter Martyn Cornell, a British beer historian who has often made note of the entirely trumped up nature of the origin story of one of the world’s most popular beers. According to Cornell’s blog post “Four IPA Myths That Need To Be Stamped Out For IPA Day” (which occurs every August for those wishing to celebrate), Hodgson didn’t necessarily invent a new style insomuch as he produced a beer that was long-sent to British territories and received credit for creating a new style. British troops in Asia drank “porter in India right through to the end of the 19th century,” and most of the pale ales exported to India were actually consumed by the middle and upper classes among the expats in India. The IPAs of the time were not particularly strong, and any time export beers were being sent somewhere warm they were highly hopped. Ergo, while Hodgson often gets the credit, the variety he “created” existed in some form well before his version of IPA made the trip east.
But like every good tale, there is a grain of truth in the most commonly known story. That truth is found primarily in the extremely well researched book IPA: Brewing Techniques, Recipes and the Evolution of India Pale Ale by Stone Brewing Company Brewmaster Mitch Steele. Steele talked to several beer historians and homebrewers about the IPA, and found that the beer’s history, although still debated, has some commonalities with the lore. In the early 1700’s brewers gained a new malt variety in their arsenal, the pale malt. Kilned with coke as fuel, the pale malt increased efficiency and created a higher-quality beer, while also giving the beer a lighter color and a less smoky flavor. October Beer, one of the beers said to be the precursor to the IPA, which uses fresh malt and fresh hops, uses 100% pale malt in its recipe, and was expected to age for two to three years before serving, due to its strength.
Here’s where our myth and reality start to come together. As beer began to be sold for export by British brewers to British territories around the world, George Hodgson “developed a business relationship with the officers of the East India Company,” and therefore was able to get a near monopoly in the Indian market. This reinforces Cornell’s argument that Hodgson got credit for the style even though his beer was similar to the kinds of beer that were already going to India. Hodgson didn’t create a new beer. It just so happened that his October Beer was popular among the 18th Century gentry that settled in India, and the beer generally held up well on the voyage, thereby tasting good upon arrival.
So next time you’re sipping on an IPA, be thankful it didn’t take months to get to you, and enjoy the crisp bitterness of a classic beer style.
2 Июн. 2016