The trend of complication of Russian beer market is going on and in several directions at the same time. The range has got wider, the import and small segments are growing, namely craft beer, alcohol-free beer and special flavor beer. At the same time, all ex-mega brands and light lagers by Russian brewers are experiencing a decline of their shares. AB InBev Efes, Heineken, MBC and Pivzavod Trekhsosenskiy have exceeded the market, Carlsberg was developing slower than the market and Ochakovo as well as some other mid-sized breweries have been cutting down their volumes. To a big extent brewers’ performance was connected to their ability to reach agreement with networks, sacrifice their margin and enter new markets. Craft brewers are facing a serious danger of producers’ registration introduction – de facto licensing. ...
The global outlooks of the legal market of cannabis are excellent. It is possible to simultaneously imagine dry law repeal and craft brewing boom but not in one but in several consumer categories. For alcohol is contained in liquids and cannabis derivatives can be in three physical forms.The value of legal market of cannabis and its products can reach 10% of the world beer market in five years, and in 2030-2040 even reach the same scope provided the current rates of legalization and development of market infrastructure remain at the same level. Cannabinoids are actively integrating into the food industry from chewing gum to beverages deforming the pharmaceutical and alcohol markets, they influence the trends of healthy lifestyle and beauty. ...
Beer market of Kazakhstan acquired both traits of East European countries and South Eastern Asia taking a transitional position between them by many criteria and consumption style. Yet there is a positive trend in beer production which differs Kazakhstan from most of the neighboring countries. The market has remained consolidated in the hands of two international players because of its small size. However, it faces dynamic processes such as fast growth of draft beer sales, up and downs of regional companies and Carlsberg Group’s ultimate expansion. Excessive mainstream segment has declined over the recent years, yet, Zhigulevskoe and national brands with regional links have yielded their positions to a range of new products. In our review special attention was paid to regional analysis of the markets. In 14 regions of Kazakhstan we compared the companies’ positions, the market price segmentation and DIOT channel development. Besides we have compared the beer market of Kazakhstan to neighboring countries. ...
India. United Breweries Limited’s: Improvement in Sales of Draught Beer through KEGMONITOR SCM System
There has been a rapid demand of draught beer in India and to support this demand United Breweries has invested immensely in a large number of disposable kegs. Draught beer being fresher than bottled beer has a shorter shelf life. A key factor in ensuring appropriate service levels and cost management is the turnaround time of kegs and their security. The company faced a challenge to track the current manual system of kegs and also to manage the growing volumes of kegs. There was a requirement to use RFID technology to track the movement of kegs across the supply chain. Ramakrishnan Sudarshanam, Divisional VP– IT, United Breweries Limited built a custom solution to address this business challenge. So now, every keg is tagged with RFID tags and its movement across the supply chain from the brewery to the distribution points and thereon to the bars is recorded in the system.
RFID technology was chosen over barcode technology so that no scanning is needed. RFID technologies that support GSM were selected so that transaction could be uploaded to the server from the field. As a result, the system had to be designed with a simple and intuitive interface for it to be effectively used by people involved in the supply chain.
The system helped improve the turnaround time of kegs thereby increasing the availability of kegs for distribution which in turn increases overall sales. The system also helped in keeping track of the keg inventory on a real time basis at all locations and this visibility reduced the loss of kegs, while also improving the overall supply chain planning and execution.
Another important benefit was visibility of kegs lying with customers and also to note their ageing at any given point of time. Using this information, the distribution team is able to improve collection of empty kegs resulting in faster turnaround time and increase in the float available for distribution.
This project demonstrates how a new product line that has high market potential can be made successful by using cutting edge technology. Ramakrishnan, or ‘Ramki’ as he’s more popularly known as, has shown how it’s done like a true business technology leader.
2 Июн. 2016