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3-2019

Russia: Positions of Brewing Companies

The review contains an analysis of interim performance of brewers in the first half of 2019. There are rather dynamic changes behind a modest industry growth. Baltika is again experiencing a stage of volumes and market share slid due to competition with AB InBev Efes. Because of the price competition and presence expansion in the modern trade company #2. has come close to the leading position. At the same time sales of Heineken Russia have continued growing which makes the premium part of the portfolio heavier. The market premiumization trend had been also confirmed by import brands. MBC and Zavod Trekhsosenskiy have been the most successful among federal market players. The market share of independent regional brewers and Ochakovo have continued falling as they are being squeezed out by the market leaders at their competitive fields.

Ukrainian beer market 2019: companies and brands

In 2019 beer production and market have been still fluctuating about zero point. However, the past season was successful for brewers judging by the sales profitability. The price mix has improved due to rapid general market premiumization, as well as its particular aspect, the growth of import beer sales. By the season end AB InBev Efes improved its positions considerably. It turned out that consumers had not forgot Efes brands that had to leave the market, but started to recover rapidly. Against the stagnating market that meant sales decline of other companies, in the first place Carlsberg Group that most of all beneficiated from Efes exiting the market. PPB turned out to be stable to branding activity of its competitor and Obolon kept the same volumes and at the moment it is the absolute leader of the economy segment. The share growth of independent producers took place thanks to leading craft breweries, that so far do not have a big market weight, but they are rapidly gaining it.

Brewing industry in Kazakhstan 2019

During the first half of 2019, the majority of Kazakh brewers made their contribution into positive dynamics. Yet it was companies of the lower division, not the two transnational leaders that raised their production and sales. The shares of draft beer and aluminum can which is rapidly squeezing glass bottle out of the market, have been growing. The price segmentation has remained stable despite the substantial rise of retail prices and fluctuations of brand market shares, while the borders between segments have become blurred. The main events in the industry have been: the announced revision of the beer excise policy, launch of BeerKhan brand in the strong beer segment, and most important – purchasing assets of Shymkentbeer by Arasan.

India. United Breweries Limited’s: Improvement in Sales of Draught Beer through KEGMONITOR SCM System

Used RFID Technology and Mobility to implement a first of its kind solution in the Indian Beer industry to monitor movement of draught beer kegs on the field using GSM connectivity.

pg26-Digital-Transformation-New-Business-ProcessThere has been a rapid demand of draught beer in India and to support this demand United Breweries has invested immensely in a large number of disposable kegs. Draught beer being fresher than bottled beer has a shorter shelf life. A key factor in ensuring appropriate service levels and cost management is the turnaround time of kegs and their security. The company faced a challenge to track the current manual system of kegs and also to manage the growing volumes of kegs. There was a requirement to use RFID technology to track the movement of kegs across the supply chain. Ramakrishnan Sudarshanam, Divisional VP– IT, United Breweries Limited built a custom solution to address this business challenge. So now, every keg is tagged with RFID tags and its movement across the supply chain from the brewery to the distribution points and thereon to the bars is recorded in the system.

RFID technology was chosen over barcode technology so that no scanning is needed. RFID technologies that support GSM were selected so that transaction could be uploaded to the server from the field. As a result, the system had to be designed with a simple and intuitive interface for it to be effectively used by people involved in the supply chain.

The system helped improve the turnaround time of kegs thereby increasing the availability of kegs for distribution which in turn increases overall sales. The system also helped in keeping track of the keg inventory on a real time basis at all locations and this visibility reduced the loss of kegs, while also improving the overall supply chain planning and execution.

Another important benefit was visibility of kegs lying with customers and also to note their ageing at any given point of time. Using this information, the distribution team is able to improve collection of empty kegs resulting in faster turnaround time and increase in the float available for distribution.

This project demonstrates how a new product line that has high market potential can be made successful by using cutting edge technology. Ramakrishnan, or ‘Ramki’ as he’s more popularly known as, has shown how it’s done like a true business technology leader.

2 Июн. 2016

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